Jaymi Zentner Washburn

and recent clients include: Ecoskin Contemporary Knits & Wovens- Consulted and designed eco friendly Spring '08, Fall '08 and Spring '09, Summer '13 styles, color and prints LAmade/Specially Made young contemporary knits- Designed and merchandised young contemporary garment dye and cut & sew knits and sweaters. Dairy Fairy- developed and innovated an all in one nursing/pumping bra for new mothers, developed factory and vendor relationships for production Beach Bunny Swimwear and loungewear- Designed entire 2008 collection of swim and loungewear & 2010 Kardashian Collection Tribute by Heni Neman- Merchandised and design consulted for 2009 luxury contemporary sportswear collection Kalyx- Designed and merchandised young contemporary activewear, loungewear and performance sport apparel YSG industries contemporary activewear and performance activewear- Designed and merchandised deliveries for private label customers such as Danskin, Exertek Sport, Graphite Sport, Starter and Soma. Attended sales meetings on behalf of my client to show the lines and generate sales opportunities. Oliver- Designed 2009 contemporary sportswear and activewear collection Ed Hardy Knits & Jackets- Designed/ merchandised knit dresses and tops collection for Ed Hardy & Christian Audigier. Co-merchandised mens and women's knit and jacket collections. Spreegirl/ 7 to Midnight- Designed 2009 teen Halloween costumes & young contemporary loungewear/intimates Fambrands, Inc- Designed and merchandised licensed apparel lounge and athletic product for Bongo, Laura Ashley, Bally Total Fitness Athletic Wear, Under the canopy organic intimates, and Simply organic Aura Contemporary Lounge wear- Created Spring '08, Fall '08 collections of loungewear and activewear

Swim & Intimates * Design, conceptualize and execute all swim collections, loungewear, coverups, active & intimates, creating over 20 new best selling styles. * Launched Love Haus Intimates first lines, did all concept, design, fabricating, technical sketches and fits for all collections * Oversee in house patternmaking, conduct fittings and use technical skills to troubleshoot fit issues * Managed and mentored growing design team allocated projects based on strengths * Maintain a design calendar with monthly E-commerce launches and wholesale needs * Trend sourcing in European markets creating seasonal stories to guide the design team * Created infrastructure of all design manuals, fit sheets, factory forms and matrixes * Travel and source new manufacturing and trim partners for the launch of Love Haus Intimates * Extensive work and sourcing with fabric vendors and factories in Korea, Hong Kong, China, Cambodia and Taiwan * Color and trend forecasting for Beach Bunny collections, and all creative direction for fashion show * Coordinated major fashion show back stage and fitting at Mercedes Benz Swim week * Sales during market week built successful relationships with buyers at major retailers (Nordstrom, Bloomingdales, Dillards, JCPenney, Largo Drive, Revolve, Urban Outfitters) * Graphic art design for screen prints, swimwear, printed towels and lingerie * Photo retouching for website of all product and assisted in image selection for marketing * Involved with merchandise management-assigning style numbers, names, colors, web descriptions * Beach Bunny was featured on both covers of the 2014 Sports Illustrated Swimsuit issue and was throughout the 2015 edition

* Oversee all aspects of presentation from boards to prototypes to articulation of ideas and market direction Making presentations to Retail Customers, Sales Teams and Management teams. * Developed and led Swimwear design team to translate the success of the brand from intimates into Swimwear * Designed and Developed website, blog, social media and all internet marketing materials * Work closely with team members of the design team to create and continue with successful branded product Provide recommendations and edits to product line. * Create a design calendar that correlates to multiple markets and client delivery dates * Create branding and oversee all hosiery developments for the new honeydew sock line * Trend sourcing in European markets creating seasonal stories to guide the design team * Responsible for PR relationships with magazines, merchant marketing teams, bloggers and other editorial contacts * Executing technical packages for samples requested by each client with overseas factories * Manage design team and coordinate/merchandise all lines completed by associate/senior designers * Extensive work and sourcing with fabric vendors and factories in Korea, Hong Kong, China, Cambodia and Taiwan * Color and trend forecasting for honeydew brand line and all other private label business * Sales during market week and during private label program meetings built successful relationships with buyers at major retailers (Nordstrom, Bloomingdales, Dillards, JCPenney, Kmart/Sears, Belk, Bon Ton, Urban Outfitters, Madewell, Anthropologie & Ross) * Developed club business and designed tray shipper, packaging and all product sold * Graphic art design for screen prints, hang tags and allover prints for all lines * Conducted Sales Analysis to suggest merchandising plans to retailers for healthy stock levels * Manage photoshoots, casting models and selecting all imagery to be...

Design Director and Merchandiser, Grass Sportswear & Active and Private Label * Fully responsible for entire product design and merchandising process of the young contemporary and junior lines including market research, color and print direction, designing, sketching, sales analysis & management of the design team. * Product catagories: Career suiting, woven & knit tops, woven & knit bottoms, woven & knit dresses, outerwear, sweaters, denim, seamless/tubular & domestic garment dye * Evaluated weekly sales statistics and focused future designs on garments/silhouettes that were performing at retail Responsible for identifying key items to reinterpret for future sales. * Worked closely with other members of the design team to ensure a cohesive product line is realized in a fast paced and deadline sensitive environment Provide recommendations and edits to product line. * Partner with Sourcing and Pre-production teams to ensure production quality was in line with the original design intent. * Possess knowledge of garment construction Partnered with Technical team, pattern makers and sample room in achieving desired outcome. * Involved in fit sessions and helped solve all problems that may occur during proto sample stage* Provide direction for color ways. * Executed a collection with celebrity tie in, worked with the celebrity to develop a line that was cohesive with the brand and the identity. * Helped to grow the business significantly, open new private label customers with custom product and implemented design room organization. * Responsible for seasonal trend sourcing in European & Asian markets Development of new trims & textiles with mills throughout Asia. * Managed & Coordinated an in house sample room and pattern facility as well as overseas tech package requests. * Assisted with sales during market week and during private label program meetings

Felina Lingerie and Jezebel Intimates Senior Designer and Merchandiser, Private Label

• Responsible for building private label relationships in lingerie, active, lounge and swim categories; creating design projects to open new business.
• Improved and maintained a customer aesthetic true to the A. Ché brand while addressing and fixing fit issues from previous seasons
• Led Swimwear design team for in house Brand (A. Ché) with color, trend, fabric and silhouette direction, creating the line plan & sku count
• Print selection and development for each brand or customer, based on trend research and travel
• Work closely with team members of the design team to create and continue with successful Private Label businesses; Provide recommendations and edits to product line.
• Created a design calendar that correlates to multiple markets and client delivery dates
• Coordinated with production and logistics to ensure on time deliveries to all private label clients and branded buyers.
• Designed and Redeveloped website, blog, social media and all internet marketing materials for A. Ché Swim brand
• Attended all tradeshows to meet with swim buyers and debuting the changes to the A. Ché line, & increased sales by double over last year.
• Responsible for PR relationships with magazines, merchant marketing teams, bloggers and other editorial contacts
• Color and trend forecasting for A. Ché brand line and all other private label business
• Managed Graphic art design for all web, catalog, PR, advertisement assets
• Conducted Sales Analysis to suggest merchandising plans to retailers for healthy stock levels
• Manage photoshoots, casting models and selecting all imagery to be used for E-commerce and advertisement purposes