Kendra Tidd

Leads a high-performing creative team, delivering 25-45 original, high-impact graphics monthly to support strategic campaigns and diverse stakeholder initiatives, ensuring brand consistency and consistently meeting campaign objectives. Provides strategic consultation and hands-on execution of professional design services for print, digital media, activations, and special projects, ensuring high-quality deliverables in a dynamic environment. Led the Paris 2024 Olympic and Paralympic content strategy as Executive Producer, ensuring consistent branding and messaging across all disciplines—resulting in over 180 posts leveraging custom templates and reaching hundreds of thousands internationally. Served as the design subject matter expert for the Global Music Diplomacy launch event (co-sponsored by the Recording Academy and YouTube), overseeing event signage, video content, and more. Initiated the creative campaign for the Women’s World Cup 2023, amplifying engagement through user-generated content and behind-the-scenes video.

Guides Bureau branding, establishing multi-layered aesthetics across platforms while enhancing customer experience (CX) through strong design and communication principles. Developed the ECA brand guidelines, shaping a cohesive identity across 120+ global programs, refining typography, logo system, color palette, and strategic branding framework. Oversees and assigns graphic design projects based on workload and expertise, mentoring junior designers on composition, messaging, and brand consistency while conducting creative reviews. Leads weekly design team meetings to analyze trends, review projects, and prioritize stakeholder objectives. Collaborates with Social, Video, Web, and Analytics teams to integrate A/B testing and data insights for optimized creative.

Served as the creative lead, reporting to the Vice President for Strategic Initiatives, Marketing, and Communications, driving a 140% increase in undergraduate enrollment since 2013. Led the design and execution of key marketing materials, including a comprehensive viewbook, audience-specific guides, and an acceptance packet. Oversaw the institutional rebrand, ensuring brand consistency across all platforms, and developed a cohesive visual communication system for Wilson College’s 150th anniversary.

Directed the planning and launch of the campus virtual tour, enhancing global student outreach during the pandemic. Implemented a holistic brand strategy, transforming all external-facing materials into agency-quality deliverables. Managed over 100 projects annually, from print and digital designs to infographics and alumni publications. Served as lead photographer for major campus events and supervised design interns, mentoring them on industry and department best practices.

Served as an art director and graphic designer in the Marketing and Media office, developing the visual identity for the newly formed College of Health and Human Sciences while ensuring alignment with Purdue’s brand. Created the award-winning Life360 publication and redesigned Imprints, the College of Engineering’s annual report, transforming it into a compelling showcase of donor impact and student success.

Designed high-profile campus visuals, including oversized student banners that became sought-after keepsakes. Partnered with photographers to enhance creative direction and elevate visual storytelling. Regularly collaborated with stakeholders and creative teams to ensure projects met or exceeded expectations.