Kaela Proctor

A legacy employee of Fallon Benefits Group, I continue working with NFP in leading the Communications Practice for the Atlanta location. My primary role includes project management for a wide range of client and internal projects related to design, brand, and content writing/editing.

Analyze areas of opportunity, strategize, and implement communication solutions for FBG as a whole, for internal practices and for external clients. Meet and exceed the goals of each through innovation, the best technology for the project, on-trend design, and up-to-date content editing. Translate business, client or prospect needs/priorities into a strategic roadmap; designing effective stories, brands and communications for each project. Lead the Communications team by driving the vision, strategy, and execution set forth with leadership. Act as the gatekeeper and steward of FBG's brand and voice.

Physical Documents
- Create new style templates for the year: OE Presentation, Renewal, Benchmarking, Meet the Team, etc.
- Ensure formatting and branding for Guides, Forms, At-a-Glance, Wellness Flyers & Posters, RFPs, Marketing Materials, and various internal docs
- Develop new documents to better support company goals and expedite current practices

Digital + Multimedia
- Create videos on provided benefits
- Monthly Wellness Newsletter branding and updated look
- Email templates
- Research and recommend new more efficient digital methods to replace current practices
- Expand our use of gif and video
- Web-hosting and distribution for various file types

Social Media
- Strategize social media to be more inclusive of departments and their offerings and include call to action posts to create a sales funnel
- Update Open Position posts to better grab candidate attention with specific details of position through motion media
- Initiated and creates monthly posts promoting FBG's commitment to Going Green within the office
- Initiated and creates mini videos themed to match our monthly Newsletter
- Creates unique holiday posts/gifs
- Develops templates for our regular posts including: open positions, new hires, promotions, educational mile stones, dogs in the office, volunteering/FBG in the community, webinars, and upcoming events

Training + Managing
- Formatting and printing of Renewals, Benchmarks, Forms
- Digital file organization and etiquette internally
- Basic branding for clients
- Basic creative skills for MOS programs
- Printing and shipping process
- Binding and laminating documents

Other Responsibilities
- Represent FBG at events, seminars, corporate training, and client meetings

My overarching duty is to help create customized communication campaigns (through multiple medias) for internal employees, external vendors and clients.
- digital production & print production
- manage digital libraries
- support firm employees with creative tasks and projects
- design graphic solutions that are culturally sensitive
- assure branding guideline compliance
- creation of presentations, renewals & marketing documents, social media banners, forms, videos, etc.
- responsible for printing, binding, and laminating
- ensure project delivery
I work often in Excel, Powerpoint, Word, Photoshop, Illustrator, InDesign and Acrobat.

Design graphic layouts for social media, email, newsletter, and print for various events and promotions. Research, contact restaurant chefs and owners for interviews, and write “Best of Atlanta” weekly articles featured on the Local Glutton. Assist with marketing ventures and ideas, photography and general event help.

I head the model selection, training and line up. I am work with staff
including musicians, host, catering, venue staff, ticketers, and dressers. I designed the runway layout, lighting, and decor within budget. I ran and created promotional events and advertising; social media, video and in person. I am in charge of organizing the set up and take down of the event.

I design outdoor products for several large retailers using primarily steel. I design new products looking for gap areas, functional innovations on current and competitor products, updating aesthetics for upcoming seasons, and designing packaging for new items. Digitally, I am responsible for website redesign, keeping online items up to date with photography and how to videos.

Working with clients to create a variety of items including: ebooks, printable books, book covers, business cards, tshirts, flyers, social media banners, special occasion cards, etc. Worked both digital and printing formats, through several different companies to make the final products.

Designed a line of headbands geared toward women going through the chemo process. This line was based on good, better, best, with one keystone headband. The goals were to provide comfort, adjustability as the customer experiences hair and weight loss, and to help maintain a sense of femininity during a difficult time.

Observing daily operations to improve the overall efficiency within the facility by providing evidence of problems and showcasing solutions through storyboarding. These solutions looked at the internal system of the facility as a whole; providing updates to device programming, different ways of communicating, simple mechanical additions, modifications to equipment to increase safety, as well as programs to increase moral. TDR Lead licensed, pack trucks, sort pallet lanes, chase blue lights, palatalize transship, pick products, sort and problem solve jackpot, help trucks get out on schedule, and insure quality of products and packages for customers.