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Dragon Album that serves to keep track of player's dragon collection progress. It also serves as a secondary market place for purchasing dragons.
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Dragon stable is a place where players can move dragons from habitats in order to make room for new dragons without having to purchase new habitat. Players can upgrade this building to increase storage capacity. This was a feature that was in demand by the loyal, high level players who sought to keep collecting newly released dragons without having to expand and increase footprint on game board..
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Dragon Quest Outpost (Adventure Building) is a feature designed to provide additional purpose of collecting dragons for additional rewards.
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Constructible Building and building upgrade flow redesign to improve clarity and reduce steps required to perform the task.
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Trade Portal is where players can trade dragons for items that can be used for crafting rare dragons. This provides players to collect rare dragons without having to make purchases. This feature was designed to increase engagement and retention.
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Spell Shop (Crafting) feature is designed to provide players with ability to craft dragons without having to purchase them. Crafting parts are acquired by trading less desired dragons for crafting parts. This feature was designed to increase engagement and retention.
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Mythic Cave (Breeding Boost Building) is a building that can be purchased to increase probability of breeding super rare diamond dragon. This feature was designed to increase monetization and help expedite the time it takes to breed super rare dragon for the paying players.
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Announcement dialog template with dynamic contents that are server configurable.
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Speed-up optimization - reduced number of taps to speed-up contract in progress without a dialog pop-up.
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Dragon Album that serves to keep track of player's dragon collection progress. It also serves as a secondary market place for purchasing dragons.
Dragon Info dialog within Dragon Album.
Spell Shop (Crafting) feature is designed to provide players with ability to craft dragons without having to purchase them. Crafting parts are acquired by trading less desired dragons for crafting parts. This feature was designed to increase engagement and retention.
Dragon Quest Outpost (Adventure Building) is a feature designed to provide additional purpose of collecting dragons for additional rewards.
Trade Portal is where players can trade dragons for items that can be used for crafting rare dragons. This provides players to collect rare dragons without having to make purchases. This feature was designed to increase engagement and retention.
Announcement dialog template with dynamic contents that are server configurable.
UI/UX Design - Dragon Story

Translated written game design spec and product overview into wireframe that serves as a detailed visual roadmap for engineering implementation as well as visual design.

Lead UI designers and UI Artists in designing fun and engaging features in an effort to increase growth and monetization.

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Alex Kim
Product Designer San Francisco, CA