Alex Kim

+ Collaborate closely with all business stakeholders to improve end-to-end customer experience and drive key metrics for top of funnel, application completion, and bind rate for commercial insurance
+ Grow and manage a team of product designers
+ Establish a design system to deliver consistent customer experience and increase efficiency in design to developer hand-off

Provided leadership to product design team and established a design system for a successful global product expansion. Grew retention rate from 16% to 24% after the new re-designed product roll-out.

Collaborated with the head of product and head of engineering to establish a new product vision for 2016 to increase audience engagement and support new business model that required significant changes in information architecture.

+ Lead a team of UI/UX designers to implement fun and engaging new features for games with proven success metrics in an effort to further increase retention and monetization.

+ Lead rapid iteration and testing of new and existing UI features throughout the entire development cycle of Storm8, TeamLava and FireMocha mobile game titles on iOS and Android platform.

+ Work closely with cross-functional team members to wireframe logical UI flows and design final UI visual assets that adhere to creative, technical requirements and business objectives.

+ Lead UI/UX design effort for growth and monetization on the most successful games in top free and top grossing chart on app stores. As a direct result, doubled the ARPU within first quarter enabling the team to grow in size and support growth of additional game titles.

+ Lead rapid iteration and testing of UI/UX concepts for gaiaonline.com and social games on facebook platform.
+ Managed and provided creative guidance to designers.
+ Worked closely with senior management to help lead strategic vision for the company and its core products.
+ Worked closely with product managers to ensure designs clearly support the business objectives.
+ Partnered with engineers to collaborate and iterate in fast-paced design-build cycles.
+ Partnered with sales executives and account managers in development and execution of online media sponsorship campaigns for major household brands, retail brands, movie producers and game developers.

+ Creative support for design/brand strategy and execution for all product, marketing, sponsorships and monetization efforts for the company.

+ Brand, website and marketing collateral development for various clients (Applied Materials, GreenWaste Recovery, Platinum Roofing, ZentLaw, Lincoln Law School)
+ Create large format graphics for trade shows, directional signage and outdoor media.
+ Produce keynote and power point presentations with customized information graphics and template.
+ Created event marketing collateral promoting participation in Applied Material’s Turkey Trot benefiting local charities in San Jose. Increased attendance in 2007 by over 200% from previous year and kept growing with additional growth in 2008 and 2009.

+ Creative support for Pottery Barn textile studio with graphics production and seasonal presentations.
+ Helped to prepare and layout product spec package for delivery to factories overseas.

+ Designed and managed production of all marketing collateral, and seasonal sales catalogs.
+ Created apparel graphics, production spec packages, and assisted in seasonal color/trend research.
+ Assumed responsibility in resolving graphic production issues with vendors and approving strike-offs.
+ Assisted senior product developer and senior apparel designers with day-to-day tasks.

+ Designed and produced artists' catalog and postcards for gallery openings.
+ Created and maintained digital photo archives of art collections in the gallery.
+ Assisted with exhibition design.