Karen Spinney McAnanama

Client: StreetsPAC (www.streetspac.org)
- Design and HTML coding for e-invites to political action committee fundraising events.

Client: Edit New York (www.editnewyork.com)
- Design and layout of UI for shopping and purchasing process, designer pages, blog pages
- Design and layout art for highlighting individual Designer Boutiques
- Developed e-blast layouts and art

Client: Blue Moon Works (www.bluemoonworks.com)
- Designed website and all marketing materials
- Worked with BMW clients to develop strategic branding and creative executions for e-blasts, advertising, and website art

Additional Clients: Sarankco • Guggenheim Pro Video • Lacoste • Eric Villency • Ideeli, inc. • Manhattan Solid Waste Advisory Board, City of New York • Moravian College • Boy Scouts of America

Created the brand’s original style guides, creating the look and feel still used today

Responsible for overall design and development of sales and marketing products resulting in $2.8 Million in annual revenue, including: eblasts, member newsletters, advertorials, event promotions/collateral, online ad units, custom ad placements, microsites, sales presentations, sell sheets

Acted as an in-house agency, enabling creative development, technical consulting and production for online media and eblast products for clients needing those resources

Developed the email advertising program and campaign deployment strategy, best practices and work flow, coding and deploying 500+ emails annually

Sampling of Clients: American Express, Audi, Bang & Olufsen, Chopard, The Glenlivet, Jaeger Lecoultre, Lexus, Luxury Collection, MasterCard, Mercedes-Benz, Porsche, Rolls Royce, Samsung, Swarovski, The Ritz-Carlton, Tudor by Rolex, Valentino, Van Cleef & Arpels.

Ensured the consistent and positive presentation of brand’s impeccable image and quality standards across its MaxMara, Weekend, Sportmax, Max&Co and Marina Rinaldi divisions

Responsible for design, layout, editing and production of consumer advertising, marketing and promotional materials for all North American corporate and licensee stores

Managed $100k annual budget for print production and mailing, negotiating all costs with vendors, resulting in savings that allowed for additional print runs and increased quality

Worked with outside advertising agency to provide style guides and design direction and manage the production of MaxMara’s seasonal campaign and marketing materials

Featured work: collection books, look books, print advertising, billboards, in-store signage, direct mail pieces, gift certificates, event invitations and signage, gift bags, postcards, magazine and newspaper ads, new store barricades, holiday cards and videos showcasing the brand’s media accolades

Instrumental in the development of the company’s business plan and brand positioning

Responsible for print design, non-motion video graphics, concepting and layout for clients across multiple industries, including pharma, automotive, b2b and consumer products

Work included annual reports, identity pieces, media inserts and custom packaging, brochures, posters, convention/sales meeting materials, sell sheets, and publications

Sampling of clients: Crayola, Bristol-Meyers Squibb Medical Imaging, Volvo, The Hartford

Executed multi-platform design and branding initiatives for multiple clients

Responsible for designing annual reports, conference materials, two monthly b2b publications, brochures and identity systems

Charged with Web design and UI, including: strategy development, site maps, websites for major clients and the Big Duck Studio website

Responsible for coordinating and managing traffic, production, budgeting, merchandising, and strategy development for North American TUMS® brand, a multi-million dollar account.