Karina Vladi Abramian

• Developed new look for harnesses and collars using stylish genuine leather
products for dogs without sacrificing comfort and quality.
• Negotiated with vendors and manufacturers on pricing, services and scheduled
shipping windows.
• Traveled to manufacturing facilities to evaluate product creation and point out
potential issues.
• Converted project specifications into drawings and other materials that would be used to create products.
• Supervised marketing for product launches, including public relations tasks, direct mail pieces, trade shows, sales training and e-mail blasts.

• Managed Art Department: all concepts, layouts, copies, and other creative project elements for all brands, packaging, sales and marketing.
• Supervised marketing for product launches, including public relations tasks, direct mail pieces, trade shows, sales training and e-mail blasts.
• Conceptualized and directed designers for all products and helped with concepts, brand identity and name.
• Created over 80% growth and expanding product lines and brand items.
• Earned a variety of industry awards for branding and advertising excellence.
  Consulted with product development teams to enhance products based on
customer data.
• Maintained strong relationships with clients and worked closely with marketing
team on in-house and International major product lines.

• Product and Brand Developer for Spencer's NY, Adam & Eve, Penthouse, Hustler,
and in-house Private Labels and International accounts.
• Developed over 200 new innovative private label products per year.
• Provided ideas and guidance to creative team to effectively launch new projects.
  • Supervised intermediate and junior designers, directed photoshoots and model styling for multiple brands and product lines for marketing collateral.
• Responsible for small and large account profitability and ensuring contract
deliverables were provided to clients' satisfaction.
• Worked closely with all product development departments to create and
maintain marketing materials for sales presentations and client meetings.
• Earned a variety of industry awards for branding and advertising excellence.
• Supervised marketing for product launches, including public relations tasks, direct mail pieces, trade shows, sales training and e-mail blasts.
• Submitted professional proposals and project scopes in response to Requests for Proposals.

• Designed 10 to 12 groups of multi embellished garments.
• Directed and approved the new look, designed ideas for print sublimation,
appliqu s or silk screens.
• Met with screeners for new techniques, development, and treatments.
• Composed colorways, screen treatments, pitch out colors for self-created look.
• Attending fashion and textile shows. Working with vendors.
• Researched both retail floors and internet apparel sites for weekly style, ideas,
shopping, and sales meetings.
• City Girl by apparel was sold at prestigious retail stores such as Nordstrom and
Neiman Marcus.