Kat Chan

Essential to the expanding brand initiative, I’ve been leading a team of designers and jr. directors to better respond and innovate based on increased responsibilites from our clients. Integral to our success we’ve expanded our involvement in their day to day operations and worked closely with key members of each department to create a seamless exchange of ideas and workflow. This has been especially successful across social media, allowing us to better cater to the cadence of the medium. While on the agency side I’ve also been focusing on aligning strategic, UX and tech teams and driving enriched engagement with our consumers by creating compelling stories and experiences that resonate across a busy and everchanging landscape.
Clients: Maybelline Collection Campaigns and Social Media, Essie Season Campaigns and Social Media
 

Working closely with the Creative and Strategy Director I lead in new pitches and worked to build and grow the digital side of the agency.
Clients: Coach, Belvedere Vodka, Karl Lagerfeld, Katy Perry, Jones NY, Motts, Sally Hansen

With the growing need for digital and global brand integration I’ve built from a small team of 2 to a creative team of 7. Reporting to the Creative Director, I worked closely with print, in-store and events teams to strategize a unifying experience to create online and social media programs that are innovative and exciting. With a strong technological background I also collaborated with agencies to utilize the latest technology to create engaging experiences throughout our platforms and channels. Integral to my work was creative conceptualization, strategic planning, UX, and development of new initiatives based on latest trends and customizing programs with local relevancy for international application.
Campaigns: Fashion Week, Viva Glam, Scene & Spotted, Quite Cute, MAC Me Over, Shop Together, Wonder Woman, MACzine, MAC Pro Program