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Freelance Graphic Design/ Photography

Kate Geiger

Dayton, OH
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  • About
  • About

    After plant closure at General Motors eliminated my 24 year career, I changed directions so I could explore the creative side in me.

    Upon graduation with an Associates in Visual Communication from Sinclair College in Dayton, Ohio, I landed a position as Marketing Director at the local Harley-Davidson dealer. While it was surely and exciting time and I learned much about today's Social Media industry, and creating a community buzz through event planning and sales and marketing.

    From there I became the Office Manager/Project Co-ordinator for a printing company. Under new ownership, I was in charge of the transition from previous owners and to a new location all while maintaining the level of quality and speedy service given their clients for thirty years. I was the Art Director in charge of work flow and quality. I did many design projects for It was a true learning experience. Unfortunately the Company became a victim of the recession and did not survive.

    I then found myself working at ACCO brands in Kettering, Ohio (formerly Meade; trapper keeper, planners, journals, calendars) as a replacement designer. I was there for a short time before my husband's business demanded that I take charge.

    Running a business, what can I say? In 5 years I was able to significantly increase revenue (more than 30%) through cataloging, inventory changes, rebuilding our website, changing the store layout. Until the Covid-19 pandemic, we were slated to have our best year ever. Still something was missing. I just truly enjoy the challenge of new design and layout. I look forward to every new project.

    My heart yearns to get lost in the art of design and so today, I branch out on my own as a freelance designer, excited to see where this journey will lead. While in school, our instructors were very passionate about the fundamentals of design and it's process as well as the elements. That caught a hold of me and hasn't let go. I have missed, and very much look forward to collaborating again with fellow designers and using the fundamentals to create great works!

    Specialties: Photography, Print Design, Branding, Websites.

  • Education
    • Associate Applied Science Visual Communication
      Sinclair Community College
      2009 - 2011
    • Centerville High School
      1978 - 1982
  • Experience
    • Operations Director-Art Director
      Father, Son and Friends- Road Store
      Dayton, OH
      May 2016 - Present (10 years 1 month)
      Run the day to day operations of the business: Set up on site tent store and all of it's contents, merchandising, sales, manage money, inventory control, customer service, update website. Responsible for building and maintaining the website, ordering, sales, advertising, design, planning, maintenance.

      Since 2016 our sales have increased every year at least 10%. In 2019 we had our best year with a 40% net increase in revenue. We were on track to have our best year ever.
    • Project Coordinator, Design Professional
      Printing Express
      Sep 2012 - May 2014 (1 year 8 months)
      I directed the heavy flow of jobs coming into our design and print center for output to paper, poster, booklet and many other forms of print media. I was excited to be involved with taking our business to the next level with website and branding re-design.

    • Marketing/Event Coordinator
      Buckeye Harley Davidson
      Sep 2011 - Sep 2012 (1 year)
      I had a wide range of experiences while designing at Buckeye. I planned events from beginning to end including our huge Summer Country Concert fundraiser, bike nights, mystery rides and much more.

      I was responsible for the website maintenance, creating and executing all advertisements for the newsletter, phone ap, billboards and in store print media.

      I worked closely with advertising firms to create a marketing plan to grow foot traffic into our dealership and build a solid reputation.

      I coordinated workshops, meetings, and training.
    • Media
      Ginghamsburg Church
      Mar 2009 - May 2011 (2 years 2 months)
      I was blessed to have had the opportunity to serve on this incredible team. I was mentored one on one to learn how to create the presentations for the weekly worship, how to execute the programs during worship and how to use equipment. I learned Pro-Presenter, Photoshop, and Final Cut as part of my internship to create slides and videos for the services. I got to operate the Mac program, cameras, lighting and stage management.
    • Hourly- Industrial
      General Motors
      Dec 1985 - Dec 2008 (23 years)
  • Awards

    2010 Academy Award Nomination- Best Short Documentary (Film Credit) HBO's "The Last Truck: Closing of a GM Plant"

  • Industries
    • Advertising
    • Entertainment
    • Services
    • Retail
    • Education
  • Skills
    • Branding & Corporate Identity
    • Photography
    • Graphic Design
  • Elsewhere on the Web
    • n
  • On Coroflot
    @kategeiger, member since 2011
    • Following 1
    • Followers 2
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