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Marketing Coordinator

Kate Suggs

Charlotte, NC
Available Now
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  • About
  • About

    Highly motivated marketing and brand management professional with 5+ years of experience building profit generating, consumer driven strategies and programs. Exceptional leader and effective communicator with experience in project management, marketing strategy, event planning and social media execution. Outstanding relationship management, training, and presentation development skills.

  • Education
    • Master of Textiles Textiles
      North Carolina State University
      2013 - 2014
      GPA: 4.0 - Summa Cum Laude
    • BS Fashion & Textile Management Brand Management & Marketing
      North Carolina State University
      2009 - 2013
      Minor in Business Administration GPA: 3.798 - Summa Cum Laude
  • Experience
    • Marketing Coordinator
      Form Technologies
      Charlotte, NC
      Nov 2017 - Present (8 years 7 months)
    • Financial Services Recruiter
      Aerotek Inc.
      Charlotte, NC
      Mar 2017 - Oct 2017 (7 months)
      • Specialized in placing top talent in both local and national markets through partnership with Fortune 500 companies in the financial services and banking industry
      • Coached candidates through the full recruitment lifecycle, which included resume development, client interview preparation, post interview feedback, and on-boarding/new hire processes
      • Negotiated wage rates and other terms and conditions of employment with candidates, and gained commitment from candidates for current and future job requirements
      • Managed contract employees while on assignment. Assessed and investigated contractor related problems, and administered performance counseling, coaching, and disciplinary measures when necessary
    • Marketing Coordinator
      Springs Creative Products Group
      Rock Hill, SC
      Sep 2014 - Dec 2016 (2 years 3 months)
      • Developed and executed strategic marketing strategies for all retail accounts to align with sales activities
      • Led the reporting and analytics of the social marketing metrics to determine ROI per campaign
      • Created sales presentations for retail appointments using Adobe InDesign or PowerPoint
      • Designed social media content and advertisements using Adobe Photoshop
      • Effectively managed a budget of $50,000 for trade shows and events
      • Identified and made SKU corrections in Filemaker to ensure quality and correct products for clients
      • Managed project deliverables and deadlines for the design, marketing and merchandising teams via Basecamp
      • Worked with trade show vendors and internal teams to build, design, and ship booths to designated shows
      • Managed all booth paperwork (i.e. electricity, logistics, payments, etc) for all trade shows
      • Developed and produced monthly newsletter and company calendar for the organization
      • Managed email database and distributed email content via Constant Contact and Zoho as needed
      • Created product catalog for the company sample sale and invitations for internal employee events
      • Managed and hosted the York County Regional Chamber of Commerce’s Business After Hours
    • Graduate Assistant
      North Carolina State University
      Raleigh, NC
      Aug 2013 - Dec 2014 (1 year 4 months)
      • Assisted faculty with the grading of student assignments, presentations, and final projects
      • Provided assistance with the planning of undergraduate course objectives and project execution
      • Collaborated with professor to complete external market research and surveys for Cotton Incorporated
    • Marketing and Social Media Intern
      Springs Creative Products Group
      Rock Hill, SC
      May 2014 - Aug 2014 (3 months)
      • Maintained all internal social media platforms including Facebook, Instagram, Pinterest and Twitter
      • Developed and implemented social media strategy, increasing Facebook likes by 250%
      • Created brochures, catalogs and advertising materials for both internal and external accounts
      • Organized and maintained a marketing event calendar for all external accounts
      • Monitored marketing analytics and designed visual reports for all campaign launches
      • Created sales presentations, marketing collateral, and managed a growing retail distributor account
      • Managed and optimized product offerings, conducted SKU rationalizations, and completed market research to suggest new products for merchandising
    • Advertising and Media Intern
      Colonial Marketing Group
      Wilmington, NC
      May 2013 - Jul 2013 (2 months)
      • Planned and organized television media schedules for BMW, Papa John’s, and Freedom Boat Club
      • Successfully used Qualitap software to research target markets and develop new advertising strategies
      • Collaborated with clients to increase brand awareness through innovative and engaging media platforms
  • Awards



  • Affiliations

    American Marketing Association

  • Industries
    • Advertising
    • Commercial Equipment
    • Commercial Furniture
    • Luxury Goods
    • Residential Furniture
  • Skills
    • Content Management
    • Content Strategy
    • Creative Suite
    • DIY
    • E-Commerce
    • Email Campaign Design
    • Graphic Design
    • Illustrator
    • InDesign
    • Social Media Marketing
  • Elsewhere on the Web
    • n
  • On Coroflot
    @katelynsuggs, member since 2013
    • Following 1
    • Followers 3
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