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Jr. Copywriter at Marcus Thomas LLC

Kathryn Guess

Cleveland, OH
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  • About
  • About

    Kathryn is a marketing powerhouse best known for her copywriting and creative strategy. She is incredibly proficient with social media, branding, and public relations. With strong backgrounds in journalism and advertising, she understands the voice and identity of brands and delivers exceptional results, regardless of the industry or medium.

    She is passionate about marine science, zoos, aquariums, and higher education.

    Specialties: The Adobe Suite, copywriting for print and video, branding and identity, strategy, music supervision, public and environmental policy, national and international politics, and movie and video game promotion/marketing.

  • Education
    • BA Advertising,
      S.I. Newhouse School of Public Communications
      2006 - 2010
    • BA Political Science
      Syracuse University
      2006 - 2010
  • Experience
    • Jr. Copywriter
      Marcus Thomas LLC
      Cleveland, OH
      Sep 2013 - Present (12 years 9 months)
    • Creative Strategist
      LeanDog
      Oct 2012 - Aug 2013 (10 months)
       Edited and maintained The Agile Discussion Guide, a textbook used by major companies for organizational transformation initiatives.
       Managed, tracked and expanded social media presence.
       Crafted copy for monthly newsletters and blog posts aimed at subscribers and coaches.
       Developed and deployed brand strategy, copy and social media plans for both LeanDog and LeanDog's Special Project Development Team.
    • Account Coordinator
      Innis Maggiore Group
      Jun 2012 - Sep 2012 (3 months)
       Provided administrative and creative support to both the client and creative team.
       Helped new clients discover and expand their brand identity and industry position.
       Successfully managed and organized multiple marketing projects on strict deadlines.
       Designed both the concept and copy for Custom Auto Body's award-winning campaign, "No Questions Asked".
    • Freelance Copywriter
      JWT Action
      Feb 2012 - Jun 2012 (4 months)
       Developed print, radio, television, outdoor and digital copy for John Deere, Stouffer's, Dollar General and Kotex.
       Provided fresh, dynamic work under tight schedules.
    • Copywriter
      Foot Levelers, Inc.
      Aug 2010 - Jun 2011 (10 months)
       Produced engaging and effective copy for web and print advertising campaigns.
       Part of the creative concept team that designed new brands and products.
       Developed copy for social media campaigns, including email blasts, Twitter, and Facebook.
       Authored newsletters for subscribers and medical articles featured in chiropractic journals.
    • Communications Intern
      League of Women Voters
      Jul 2008 - Aug 2008 (1 month)
       Designed and developed digital historic archives, housing over 90 years of historical documents.
       Authored public service announcements, press releases and speeches for voter outreach, registration and advocacy initiatives.
    • Writing Intern
      Forest City Enterprises, Inc.
      Jun 2007 - Aug 2007 (2 months)
       Compiled press releases for local and national publications.
       Authored articles for daily, weekly and monthly internal circulation.
       Edited website copy, ensuring adherence to AP style.
  • Awards

    Judge's Choice, "No Questions Asked", Canton AADYs

  • Skills
    • Advertising
    • Branding & Corporate Identity
    • Copywriting & Editing
  • Elsewhere on the Web
    • n
  • On Coroflot
    @kathrynguess, member since 2013
    • Following 3
    • Followers 2
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