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Lead Creative Designer, Project Manager

Katie Waldrop

Charlotte, NC
Available Now
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  • About
  • About

    Graduate of Appalachian State University with a degree in industrial design, concentration in product design, and art minor. Design is my passion.

    I began my career in the sign industry in 2011, and have spent the last decade + honing in my skillset to become a well rounded asset.

    Having the ability to walk onto the production floor in past roles to see all stages of manufacturing and how things come together has strengthened my industry knowledge of materials and best applications/production methods. I am able to work the full design process from ideation to implementation, with creative and technical fluency, while upholding and often creating client branding elements across varied projects ranging from standard design to design-build scopes. I excel at multi-tasking, project management, design development, Adobe Illustrator, CADTools, SignAgent programming, concept/design intent/submittal level drawing sets, design-build sign packages, out of the box thinking while designing with the end in mind (able to be produced as designed within industry standards), aligning with client goals when well communicated, maintaining project budget and value engineering when required. Highly organized, self-motivated and efficient.

  • Education
    • bachelor Industrial Design
      Appalachian State University
      2004 - 2009
  • Experience
    • Lead Creative Designer
      ASI
      Apr 2023 - Present (3 years 2 months)
      • Supports the Design & Branding Director and the Sales Department in executing Design Build projects from discovery to final execution. Using established Design Build processes, the Designer will ensure that signage in each project is feasible, accurate, true to brand, permittable, and ready for final execution. Continued coordination of project with clients and departments after close, as needed (including punch lists).
      • Designing with project budget in mind; revising when required to maintain adherence as project progresses. Corresponding with Estimating as required.
      • Manage and program signage data and images for D/B projects into SignAgent, a cloud-based SignPlan software for client review. Address updates/feedback as review occurs and carry over revisions to internal files when necessary.
      • Brand management: Abide by client brand standards when established.
      • Standard (non - D/B) work for the Sales Department, including, but not limited to brand development (logo and brand color selections).
      • Assists in Quality Control for the Design Build Department through proofing/reviewing the team’s work as well as general artistic critiques.
      • Collect and/or convert field survey measurements, scale, and material calculations into drawings as needed.
      • Complies with and support all safety rules, policies, procedures, and standards. Adheres to company processes for data storage, file management, artwork version control, and technical/fabrication specification standards.
      • Will occasionally creatively and technically assist the Technical Design Department, Project Management Department, or Marketing as needed.
    • Designer, Project Manager
      Diversified Signs & Graphics
      York, SC
      Sep 2013 - Present (12 years 9 months)
      Manage multiple clients and company accounts with overlapping projects from beginning
      to completion. Meeting deadlines and expectations of both my employer and customers
      [wholesale and retail]. Product consultations with prospective clients and site surveys.
      Conceptualization and rendering of signage. Revisions. Color, paint and material
      matching/selection. Setting up full-size production artwork/detail drawings. Providing
      estimates and pricing per job. Sign permitting. Shipping. Outsourcing. Purchasing.
      Responsible for obtaining deposits and appropriate documents for each job. Create
      installation package and location maps.
    • Designer
      Southwood Corporation
      Sep 2011 - Sep 2013 (2 years)
      Responsible for creating shop drawings enabling the company to produce signage
      accurately and efficiently. This involves taking an initial design concept, researching and
      defining each element of the product, determining how it will be fabricated in the most
      economical way while meeting specific zoning requirements. Additionally serve as initial
      designer which entails corresponding with the sales team to determine each clients
      individual needs and aspirations, taking information supplied on paper and turning it into
      a concrete idea/sign.
    • Customer Service Respresentative
      Dash Courier & Logistics
      Jul 2010 - Sep 2011 (1 year 2 months)
      Job duties included securing new clients and accounts, forming lasting customer
      relationships, ensuring client satisfaction, problem solving and trouble shooting potential
      and current jobs, filing and maintaining invoices for all 7 branches, addressing billing
      inquiries, order entry and order monitoring, providing job quotes, processing payment,
      clerical duties (creating spreadsheets, answering incoming calls, faxing, scanning, multi-
      tasking), point of contact for several accounts in the corporate branch, responsible for
      handling major accounts and subsequent paperwork associated with each, working as a
      team with colleagues to meet client expectations and deadlines.
    • Customer Service Representative
      National Wholesale Company
      Oct 2009 - Jun 2010 (8 months)
      Performed order entry and customer service at a high volume call center.
      Responsibilities included addressing customer inquires regarding merchandise, fulfilling
      customer needs, problem solving, taking detailed pictures of new merchandise as it
      arrived, editing and loading photos into the company database.
    • Summer Intern/Patron Services
      Robert Hayes Performing Arts Theatre
      May 2007 - Aug 2009 (2 years 3 months)
      Worked collaboratively with set and costume designers to create the appropriate
      atmosphere and apparel for 3 separate summer performances.
    • Cashier
      Black Dog Coffee & Bakeshop
      May 2007 - Aug 2009 (2 years 3 months)
      Prepared and served beverages, baked goods. Duties included opening and closing the
      store, greeting and maintaining clientele, running the cash register.
    • Teller
      Lexington State Bank
      May 2005 - Aug 2005 (3 months)
      Performed customer service, processed banking transactions in a demanding, fast-
      paced environment. Responsible for following LSB procedures, adhering to state and
      federal banking regulations, held accountable for any register discrepancies.
  • Awards

    • Promoted from Designer (Creative & Technical Dept) to Lead Creative Designer - 2024

    • Received promotion at Dash Courier & Logistics

    • Graduated Cum Laude / Cumulative GPA: 3.5

  • Affiliations

    SEGD

    iDSA

  • Industries
    • Materials
    • Services
    • Social Impact
    • Retail
  • Skills
    • Branding & Corporate Identity
    • Creative Direction
    • Environmental Graphics
    • Ideation
    • Illustration
    • Illustrator
    • Industrial Design
    • Product Design
  • Elsewhere on the Web
    • q
  • On Coroflot
    @katiegwaldrop, member since 2009
    • Following 17
    • Followers 10
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