For this project the design team and I expanded the basic Room Essentials planter into a cohesive plastics story for the first time gardner and small space environment. We worked within the existing costing structure for opening price point planters which is difficult since our competition at this price point is quite fierce.
We added multifunction and customization elements by making sure each product type worked together. For example the tool caddy could be used as a plant caddy since 6 of the herb cups fit in the caddy. All planters include saucers and the hanging planter includes a self watering feature. The over the rail/wall hanging planters can hang on either the provided zip ties or can be hung on screws.
My responsibilities included both design ideation and engineering, including partnering with Target's CAD experts and reviewing tooling plans with the vendor.
