Ordway collection 2013
This collection was developed as a modernized version of the pre-existing Target Home Loft collection. The intention was to create a product at that existing retail with improved margin. This was achieved by creating stackable chairs and ottomans that could fit into a smaller box than the Loft which enabled us to combat rising material and labor costs.
Patents:
D682,574
D687,640
Meeker collection 2013
This set packs flat and retailed for $199. The ottomans feature a padded sleeve that covers an electro-coated and powder coated steel frame and is attached with a patented method I developed.
Patent: 8783779
Afton chairs 2014 and Bryant folding table 2013
We developed the folding, stacked, and boxed patio furniture pieces to be mixed and matched to create unique looks customized for guests.
Afton collection 2014
We developed the folding, stacked, and boxed patio furniture pieces to be mixed and matched to create unique looks customized for guests.
Russell wicker chair and steel slat table 2014
We developed the folding, stacked, and boxed patio furniture pieces to be mixed and matched to create unique looks customized for guests.
Russell strap chair 2014
We developed the folding, stacked, and boxed patio furniture pieces to be mixed and matched to create unique looks customized for guests.
Smith & Hawken wood folding 2013
Made from solid mahogany with a specially developed water based Sherwin-Williams finish, this collection is designed to last for several years and can be re-finished as needed for a lifetime of use.
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Target Threshold small space patio solutions
In patio furniture our goals were to build out collections in designs that could last 5-10 years on Target.com and be built onto year after year while delivering new and trend-right materials to market. Our other great challenge was to work within existing retail structures and to be able to maintain retails each year as manufacturing and material costs went up.
When developing small space products, they are often KD, stackable, or folding, so hiding those mechanisms and assembly points was key. In some cases we used completely new methods to assemble products, such as in the case of the Meeker stools and the utility patent on their assembly method.
