Belvedere collection 2012
One of the most successful Target collections ever, the Belvedere was our top performer for two years before it was overtaken by Heatherstone in 2014.
Heatherstone collection 2014
The top performing collection in 2014, this deep seating group features no-tools assembly club chairs and a faux stone table top. We launched custom cushions in 2014 to ensure this collection could work with anyone's home.
Heatherstone Sectional 2014
Our first foray into sectionals, each piece had to be easy to assemble and inexpensive to ensure guests could buy what they needed. The ottoman features storage.
Morrill collection 2013
Designed for comfort more than style, this collection was a low price point motion chair for the "man cave" style patios out there.
Patents:
D690,145
D693,585
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Target Threshold wicker deep seating
Wicker deep seating is the cornerstone of Target's patio furniture sales. Sales of a deep seating collection can make or break a year.
For Threshold we developed two remarkably successful deep seating groups, Belvedere, which launched in 2012 and Heatherstone, which launched in 2014.
These collections are intended to last on Target.com for up to 10 years so getting them right the first time is imperative.
For these items I specified the use of electro-coat primer and a powder coat top coat on steel to keep costs reasonable and protect against rusting.
We also developed some smaller deep seating groups which are shown here.
