Kathleen Kissee

Develop marketing and communication strategy for the organization to raise awareness and increase donors. Development of website, social media, print collateral, email campaigns, advertisements, press releases and direct mail programs.

Plan and implement strategic marketing activities for US, EU and Asia targeting industry professionals, media and consumers. * Negotiate print and digital media buys and added value opportunities consumer and trade. * Maintain social media programs for trade industry KOL's including blogs, Twitter, Facebook and the APG website. * Implement public relation strategies for maximum ROI domestic & global news releases, ROP and MAT releases and coordinate journalist seeding and in-person events. * Create celebrity spokesperson media opportunities and manage press inquiries. * Design and create marketing collateral for consumer and trade audiences. * Analyze competitors to evaluate effectiveness of marketing strategies. * Direct global nutrition program for APG (create strategic plan and execute on an annual basis) Oversee 18 researchers and their scientific progress to provide content for consumers, trade and media. * Determine annual global scientific conference presentation program * Manage contracts with researchers, universities/government agencies * Manage budget deliverables * Manage quarterly meeting of APG Nutrition Committee * Liaise with Government agencies including USDA, FDA, FTC, CDFA, and AHA for compliance on marketing messaging and grants for marketing funds through USDA Farm Bill. * Reporting * APG Executives (ongoing), APG Board (quarterly), APG Annual Meeting, 900 membership * Prepare ROI reports and presentations on marketing activities * Prepare current budget reports and projections * Contribute regular columns to industry annual report and quarterly reports