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Merchandiser/Stylist/Logistics

Katrina Ford

Los Angeles, CA
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  • About
  • About

    Versatile Merchandise Management major fluent in inventory control, PR, and business management who thrives in lively, challenging, and fast paced environments. Emphasis in Applied Trend Forecasting, Merchandising Strategies, and Technology for Merchandise Buying. Assertive and enthusiastic, with an extensive knowledge in Microsoft programs and an unsurpassed work ethic.

  • Education
    • Associate of the Arts Merchandise Marketing
      Fashion Institute of Design and Merchandising
      2005 - 2008
  • Experience
    • Sales Associate
      L'Occitane
      Santa Monica, CA
      Nov 2013 - Present (12 years 8 months)
      Shift supervisor
      I properly execute all opening and closing procedures including (but not limited to): open and close registers, complete business tracker and deposit log, file daily receipts, receive shipments and complete shipping survey, and maintain luxury boutique inventory and visual standards.
      I meet & exceed sales, attachment, and VIP goals
      As a stylist, I ensure presentation of all displays, fixtures, and all visual areas are reflective of current visual schematics, including promotional.
      I partner with the store and assistant store managers to conduct monthly store meetings.
    • Inventory Control Manager
      Flirt Catalog
      Los Angeles, CA
      Jan 2011 - Oct 2011 (9 months)
      I was promoted from Sample Coordinator to Inventory Control Manager within 5 months.
      As a sample coordinator, I coordinated with the PR firm to pull all samples for magazine/celebrity requests.
      As the inventory control manager, I managed the accurate and timely processing of up to 40 invoices per month.
      I addressed all customer inquiries and resolved complaints.
      I reordered inventory when it dropped below Buyer's predetermined levels.
      I reconciled daily inventory in Speed (warehouse website) for thousands of Sku's.
      I managed all buy plans and created all product descriptions and names and set retail pricing for new merchandise.
      I created purchase orders and submitted them to the warehouse and appropriate vendors; after merchandise was shipped, I reconciled and closed all PO's.
      I was in daily contact with vendors to ensure proper merchandise quantity, color, and sizing was shipped; worked with AIMS.
    • Selling Manager
      BCBG Max Azria
      Newport Beach, CA
      Sep 2008 - Jan 2010 (1 year 4 months)
      As a selling manager, I acted as liason who maintained open communication between BCBG and Macy's.
      I gathered data to research and analyze business in order to meet & exceed weekly, monthly, and quarterly, sales goals.
      I created visual marketing including the execution of floor set moves. With that, I created a uniform visual display by styling mannequins in the newest product.
      I trained Macy's employees on BCBG selling techniques and educated them on new merchandise color and fit.
      I collaborated with the advertising and marketing departments to create different FNO's and runway shows.
  • Affiliations

    FIDM Alumni Association

  • Skills
    • Account Management
    • Project Management
    • Visual Design
  • On Coroflot
    @katrinaford, member since 2014
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