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Marketing Specialist

Kathleen Waters

Wilmington, DE
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  • About
  • About

    I am a creative marketing professional with a Master’s Degree in Professional Studies. I have experience in content development, project management, and strategic marketing. I am always interested in learning, and keeping up on current trends. I strive for an opportunity to utilize and further develop my experiences and skills as well as grow within a company.

  • Education
    • Masters Business of Art and Design
      Maryland Institute and College of Art
      2012
    • Bachelors of Mass Communication
      University of Delaware
      2006
  • Experience
    • Retail Marketing Specialist
      Sun East Federal Credit Union
      * Develop strategic marketing campaigns across online, print, digital, retail, and outdoor media channels. * Manage email marketing campaigns via Documatix. * Content development for various marketing collateral and web. * Project management across multiple channels and platforms. * Manage visual merchandising and print production. * Maintain relationships with advertising account managers and vendors. * Event Planning: Grand openings, ribbon cuttings, webinars, seminars. * Maintain third party affiliate marketing relationships. * Develop and maintain brand identity standards.
    • Marketing Manager
      The Lofts at 2nd and LOMA
      * Design and place marketing collateral. * Manage email marketing campaigns. * Social Media: Facebook, Wordpress, Twitter. * Event Planning. * Manage relationships with advertising executives.
    • Production Manager
      Laura Novak Photography
      * Post-Production, image editing, retouching, and product design. * Manage email marketing campaigns utilizing Constant Contact. * Manage social media presence via blog, Facebook, and Twitter. * Develop content for, and maintain mobile websites. * Train staff on software and processes as well as oversee product quality assurance. * Coordinate advertising request with various publications, blogs, and vendors within the industry. * Training staff on workflow and overseeing production quality at two locations.
  • Skills
    • Advertising
    • Content Strategy
    • Creative Direction
  • On Coroflot
    @katwaters, member since 2014
      • Followers 2
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