Carlene Sisbarro

- Develop engaging design concepts for clients in a broad range of industries.
- Provide design solutions that solve problems and enhance advertising goals.
- Maintain awareness of current industry and technology standards, social media, competitive landscape and market trends.

- Worked with Creative Director to conceptualize, produce and manage General Electric holiday packaging for US, Canada, Mexico and private label to support marketing initiatives and maintain brand integrity.
- Responsible for developing projects from kickoff to final production while clearly communicating with our Asia team.
- Applied strong background skills in corporate identity to create trade show materials, point-of-purchase displays, retail signage and product line icons.
- Collaborated with internal and external teams tracking projects, merchandising deadlines and ensuring timelines were met.
- Displayed superior attention to detail when collaborating with translators.
- Photographed and prepared digital content for e-commerce website.

- Launched internal art department and maintained fluid workflow of projects without sacrificing deadlines or quality.
- A broad range of projects were embraced, including illustrations, logo design, print layouts, packaging, website layout and developing creative themes for sales meeting presentations.
- Coordinated brainstorming sessions, client presentations, photoshoots and determined need for freelance staffing.

- Worked with Creative Director to develop design concepts, advertising layout, collateral and other print communications for a variety of business-to-business and consumer-focused clients.
- Generated sketched layouts and marker comps for Creative Director's approval.
- Managed assignments which required art direction, design, production and close contact with printing representatives and clients.