Jennifer Kelley

Direction and design for both men's and women's fitness apparel line, including concept, fabric, trim, color and silhouette. Ensured brand integrity through consistent delivery of brand vision across all categories, managed design and technical fit teams: established in-house technical design department, directed block creation, POM development and streamlined fit process, partnered with overseas development and production team on all aspects of collection from development stage to final production, set and managed time & action calendar Overseas travel, presented seasonal collections to executive team, sales force and key accounts, strategic line plan development and collection merchandising, partnered with marketing and e-commerce teams on product presentation for collateral and web.

Trend direction, concept and design for eco conscious athletic and lifestyle apparel company, style direction and design for silhouette, fabric, trim and color for 4 seasonal lines per year- consisting on average of 60 men's and women's styles per season, partnered with merchandiser to create line plan and color assortment, set and managed aggressive design calendar for 4 season delivery, presented seasonal line to executive and sales teams, fit direction from proto stage to TOP, designed seasonal lines that brought 7 million dollar brand growth over 3 years.

Assisted head designer with all aspects of seasonal design for woven and cut & sew knit styles, traveled to Hong Kong, China and Korea to work directly with factories.

DKNY - Pure for Women's collection; Guess - GII Outerwear Design Intern for Women's & Men's collection; Rushkin Design consulting for contemporary sportswear line; Cutt Inc. Design consulting and CAD illustration for contemporary dress line; Radius 5 Films Costume designer for a New York based film collective and production company