Kelley Taylor

• Develop marketing strategy and execution to build pipeline through demand generation
• Provide marketing support for multiple HR solution/product areas
• Execute large scale events and webinars
• Evaluate and partner with external vendors to support digital lead generation efforts
• Support and enable sales teams on go to market strategy
• Collaborate with internal Creative and Social Media teams
• Build landing pages and promote new content on social media and with 3rd party vendors

• Develop and execute digital campaigns (primarily emails and webinars) to support to drive demand generation
• Manage webinars for entire North America Field Marketing team
• Work closely with Marketing Operations team to refine internal processes
• Manage relationships with third parties to execute initiatives supporting demand generation
• Strategize Account Based Marketing efforts
• Mentor new hires
• Manage internal sales portal and support sales enablement
• Major corporate event organization and planning
• Graphic design and brand management
• Develop sales enablement tools to support ERP software
• Internal sales portal management
• Develop marketing strategy and identify budget needs for calendar year

• Design in-store merchandising signage, POP, and print ads for 136 retail stores
• Shoot and edit product photography used on website
• Develop storyboards for TV commercials
• Extensive proofreading and copy editing
• Project coordination with print vendors (obtain competitive price quotes, approve proofs, and attend press checks)
• Provide creative support for launch of new company website
• Conduct market research

• Select, supervise, and develop a team of graphic design student interns
• Selected Team Player of the Month
• Design for large-format printing
• Branding, including legal copyright/trademark establishment of logos
• Marketing collateral design (logos, brochures, flyers, newsletters, print ads)
• Manage visual production for annual corporate World Conference event
• Print coordination with internal production team and commercial printers
• Photography and digital editing
• Website support as needed
• Intranet collateral management
• Manage electronic library of over 10,000 creative assets

• Creative support for consumer products, banking centers, grand openings, new product launches, and employee incentive programs
• Direct mail campaigns
• Professional sports advertising (NBA, NHL, and MLB teams)
• Print advertisements (newspapers, magazines, POP displays)
• Photography and digital editing
• Promotional strategy development and creation of supporting collateral