We helped Bear Grylls develop his own licensed brand which was also featured on Running Wild with Bear Grylls. We worked directly with Bear and his team to make sure that every product functioned and looked like something a true survivor would use. We designed a complete line including sleeping bags, tents, back packs, dry bags and camp kitchen. The BG Camping line was launched simultaneously with the television premier of Running Wild with Bear Grylls , and sold into Walmart, REI, Target and Academy Sports & Outdoors.
To get this brand from the online domain into major retailers, we created a brand that inspires you to get outside! The packaging has mountain range shaped hangtags and bold oranges that grab your attention when you walk passed. We strive to remind the consumer that “the adventure is yours”, as the great Bear Grylls would say.
