Kelli McEwan

• Design, establish & maintain a broad range of brand consistent collateral including menus, posters, pricing boards, logos, brochures, style guides, signs, area maps, wayfinding, swag, trail maps, decals, digital graphics, social ads, interactive media, billboards and more.
• Consistently executes full design process, from brainstorming and concept designs, proofing, approval process to printing, publishing and manufacturing.
• Utilizes project management software efficiently to communicate and prioritize tasks with cross-functional team’s in and outside of the resort.
• Nurtures friendly communication, relationships and collaboration with internal departments and outside vendors.
• Develops from concept to execution for mug designs, uniforms, retail, signage
and on-brand decorations for the largest and longest Oktoberfest in Utah.
• Lead day-to-day creative for a large variety of stakeholders and projects including: Digital, Social & Printed Advertising - Promotional Procurement & Design - Partner Promotions & Events - Lodging - Wayfinding - Food & Beverage - Private Dining - Mountain & Village Operations - Retail - Groups - Spa - Oktoberfest - Print Shop
• Outfits the resort with high-quality and high-impact signage, advertising and promotional products that drives the demand the brand, while managing
schedules and balancing budgets.

• Provided every design need from concept to shelf: Brainstorming - Branding - Prototyping - Presentations - Product design - Graphic design - Product Photography - Photoshopping - Sampling - Packaging Design - Plotter Printing - Assembling Mock-ups - Manuals - Technical Writing
• Communicated with factories & international correspondents for production & troubleshooting.
• Effectively built brand identity through promotionals, fliers, ads, packaging, trade shows, websites & social media.
• Became well versed in a variety of consumer products: camping gear, airsoft & air guns, fitness products, RC toys & children’s toys.
• Attended trade shows expanding my connections, knowledge of brands, competitors & trends.

• Brought brands to life hand-in-hand with a skilled design team from brand conception, to product development, packaging design, product photography, photo manipulation, presentations, brochures, catalogs, manuals, trade shows templates & websites.
• Attended Cosmo-Prof show in Las Vegas.
• Attended Neutek Print Inc. Printing Companies paper school.

• Publications for various Seminar needs:
• postcards • brochures • day books • awards book • power points • posters • pull-up signs • websites
• images and content • web banners • swag • event photography.
• Worked closely with co-workers to keep current and correct information for events.
• In house training classes in Lean Manufacturing and Value Stream Mapping.