Bear River Logo
Diecut hangtag design
Product & packaging
Diecut hangtag dieline
Packaging dielines
Additional hangtag design
Initial concept board
Bear River Camping

A line tailored just for youth, to better enjoy the outdoors. Bright gender natural colors, with strong callouts, and pictographs of adventures in the background helps the consumer start envisioning their adventure.

This project was designed in a very tight timeline demonstrating fast and effective brainstorming, branding, concept boards, copywriting, and packaging execution. Then printed on a large plotter, mocked up and taken to walmart's layout center for presenting.

Freelance, Full-time, Moonlighting
Kelli McEwan
Graphic Designer Salt Lake City, UT