Kelly Heuer

Lead and contribute to a variety of mission-centric initiatives at the Institute, with a special focus on novel curricula and experimental pedagogies. In particular, I work to develop ethics projects and learning experiences in Ethics Lab, an innovation lab focused on moral problems I helped co-found at Georgetown in 2013.

Directed all internal and external communications and public relations. Oversaw fourfold growth in audience across social media channels, designed and launched multiple digital properties, implemented yearlong brand unification campaign, directed multi-year strategy of storytelling and visual design that exceeded donor engagement and educational enrollment goals. Managed $75K annual marketing and communications budget, and led a team of contractors, students, and employees.

Worked on user research for National Geographic's Genographic Project in 2013, consulted on graphic design for several client projects, and led the visual and interaction design for a large project in 2016.

Coordinated the curricular development and led the digital and interaction design for Georgetown's flagship MOOC in bioethics on the edX platform. Designed and implemented multi-platform course communications strategy and managed live user experience for a cohort of over 25,000 students.