Kelly Koenig

Specific experience in wines and spirits and in fashion. including Moet, Heineken, Dos Equis, Hennesey Congac, Dr. McGillicuddy’s Schnapps, Frye boots and BMoss.

Designed free-standing insert and campaign poster for Sesmark Crackers and Dr. McGillicuddy’s Schnapps

Design of Advertising poster for PNC Bank

Designed in-store ads for Barnes and Noble College and front page for in-house Facebook page.


West Elm - Mechanical layout for hangtags, labels, giftcards and store event invitation

Design and layout of catalog pages for Feiss Lighting, design of marketing collateral for Loews Hotels.

Created 200 page master InDesign presentation to be used as a template for all future presentations. Extensive use of character, paragraph and object styles.

Photo editing, compositing, mechanical layout and account management for Dylan N’Rose lookbook, SNC Furniture lookbook and for National Jewish Health display

Photoshoot management for BMoss Winter 2010 fashion lookbook and campaign

Developed branding for Vooluu.com, an e-commerce/social networking website
Designed front end for Vooluu website from wireframes. Aided in CSS development.

Concept through completion of Drinks and Specials menu for Island Burgers and Shakes on NYC's upper west side.

Performed Bug fixes in IE7 and IE8 using CSS, HTML and CMS system

Introduced branding into DCINY's concert marketing and advertising strategy for the first time since company's inception, vastly improving and expanding the company's market presence.

Established branding for 2013 concert season, starting with poster template and extended to
include design for web banners, social media, concert advertisements, flyers and performer badges. Created designs and managed design process for up to 4 concerts/month

Established process for editing rounds for all posters and ads.

Directed freelancer for tour poster, later creating concert program, ads and flyers from original poster

Redesigned business cards with a focus on modernizing DCINY brand

Supervised visual rebranding of website with web design, integrating opportunities for concert branding and focusing on simplicity and useability

Design of HTML emails, scheduling and list maintenance using Vertical Response.

Managed DCINY.org using Joomla back end, using knowledge of CSS and HTML

Established proofreading system for all ads and posters

Established image library for print and web resolution logos, concert and performer photographs

Create and edit presentations in InDesign, PowerPoint and Flash.
Create and edit images in Adobe CS5.
Format complex financial slides.
Incorporate video and audio into presentations
Production Coordinator and assistant stage manager for events.

Mechanical layout/design of sales collateral; booklet, receipt holder, notecards and envelope, including die lines and Pantone colors.

Design of tote bag for Frye Spotting campaign

Worked closely with marketing department to develop time line of the Frye company for placement on new website

Design of web promotions for new Frye website and for online retailers

Photo editing and silhouetting for MountTrek shoe line

Art Direction of graphics and corporate identity for year-long 75th Anniversary celebration
-Created ad for year-long run in top power industry publications

-Art direction of programs, letterpress and flat invitations, posters and mailers for client gala and employee party including illustration, design, management of multiple vendors, budgets and deadlines

-Received many accolades from company leadership

Design and maintenance of Flash animation and webpages

Design of advertisements, banners and large-format displays and
email blasts for use in trade magazines and at industry events and
tradeshows

Creation of materials for proposals and marketing including charts and tables, binder covers, logos and posters

Photography and management of photo shoots for marketing and advertisements