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Digital Creative Director

Kevin Foreman

Dallas, TX
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  • About
  • About

    There is a statue of a dog in a train station in Tokyo. This dog, an Akita, was owned by a Tokyo University professor who died when the dog was only eighteen months old. The dog, as the plaque reads, walked to the train station every day to await the return of his beloved master. He did this every single day until his own death ten years later. My point? This is the type of loyalty I can build between you, your brand, and your customers.

  • Education
    • Graduate work toward Master of Advertising
      New York School of Visual Arts
    • BA Journalism/Advertising
      University of Oklahoma
  • Experience
    • PRINCIPAL/ DIGITAL AND BRAND CREATIVE DIRECTOR
      SAUNDERS-REAM
      Dallas, TX
      Santa Fe Convention & Visitor's Bureau, Arlington Convention & Visitor's Bureau, Dakota's Restaurant, Tuesday Morning, CityPlace, Mr. Appliance, Mr. Rooter, Aire Serve, Johnson & Johnson Medical .
    • SIRIUSXM RADIO / Senior Creative Manager of Marketing Communications
      Responsible for the digital innovation and design of the marketing communication lifecycles from concept through final development. In this role, I manage a team of marketing communication managers and use my creative, technical and leadership skills on a daily basis. We brainstorm with the extended team, provide direction, support and hands on development of creative assets for SiriusXM Connected Vehicle marketing lifecycles. I Lead, coach and develop the creative team, responsible for the design conception, layout, copy and coordination of production activities to produce high quality digital and print communication. Consult and collaborate with department leaders to develop an understanding of communication needs, present ideas and obtain final design approvals. I define the direction of the SiriusXM CV brand. .
    • DIGITAL/UX/INTEGRATED CREATIVE DIRECTOR
      MOROCH
      As Digital/Integrated Creative Director I am responsible for the overall digital creative output of the agency. I work in a collaborative and strategic manner with the traditional creative teams and educate them on best practices when it comes to digital creative. I also foster relationships with existing clients and lead the digital creative component of new business acquisition. McDonald's, FedEx Office, SixFlags, Llano Winery, Pure Fishing .
    • SMU / EXECUTIVE
      TEMERLIN ADVERTISING INSTITUTE
    • CREATIVE DIRECTOR
      RAPP WORLDWIDE
      DALLAS, TX
      Rapp Worldwide - The market place was changing and so was Rapp Collins. We needed to change the perception of Rapp with our clients, prospective employees and even our own employees. I started by re-imaging our website, and in the end, we re-imagined ourselves. The new site re-shaped the culture within our own walls. Traffic to the site increased 365% from 700 visitors a week to more than 2800. Best Buy - Helped create and design a new online user experience for the Best Buy customer. To personalize and enhance the customer journey, focusing on products purchased, touch points, and enrich their knowledge base and support found in the Best Buy Brand. Strong design, brand development, online and offline advertising, interactive commerce and the creative process. Direct Energy, Bank of America, Sam's Club, Best Buy, Rapp Worldwide, Medco .
    • PRINCIPAL/CHIEF CREATIVE OFFICER
      THE HAMMERHEADHEAD AGENCY
      As the owner of The Hammerhead Agency and was part of a new product line - called Nue Vodka. I developed the brand positioning, brand strategy, package design, logo and website design. I was the senior creative for Walmart's Christmas Toy Catalog and consulted new business and design for Tribal/DDB Interactive. I designed the Samsung micro-site for the new Galaxy line and website for watchguardvideo.com as well as work for the Haggar Apparel Line. Nue Vodka, Samsung, Haggar Apparel, Pizza Hut, Watch Guard Video, Sam's Club, Walmart. TribalDDB/Dallas. .
    • MARKET AMERICA / GROUP CREATIVE DIRECTOR
      SHOP.COM
      I served as the Creative lead on accounts and projects of significant scale, complexity and importance while guiding 24 other creative team members and collaborating with the rest of a multidisciplinary project team. As Group Creative Director I shape all phases of creative development including conceptual development, branding and visual design while possessing a depth and expertise in content development, user experience and technical implementation. I challenged my team to partner with account leaders in strategic thinking, defining project assignments and leading to business-shaping creative solutions. .
    • IN RESIDENCE
      Focus on the concepts, technologies and skills used in successful Art Direction and Interactive Design. Developing, learning and maintaining various forms of production using Adobe Suite: Photoshop, Illustrator, InDesign, Dreamweaver and Flash. Taking a dynamic role in leading the creation and direction of interactive experiences, from interactive strategy to detailed design to presentation specification. I also had the honor of teaching Creativity for SMU's Study/ Abroad Program at Regent's College, London. .
    • FREELANCE CREATIVE
      Dallas, TX
      TRIBAL/DDB Mountain Dew, Pepsi, Diet Pepsi, Jazz Cola, Code Red .
    • PRINCIPAL /CREATIVE DIRECTOR
      BERRY-BROWN
      Dallas, TX
      Santa Fe Convention & Visitor's Bureau, Arlington Convention & Visitor's Bureau, Dakota's Restaurant, Tuesday Morning, CityPlace, Mr. Appliance, Mr. Rooter, Aire Serve, Johnson & Johnson Medical .
    • PRINCIPAL / ASSOCIATE CREATIVE DIRECTOR
      PUBLICIS
      TGI Friday's, Nestle Drumstick, Carnation Hot Cocoa, Nestea Iced Tea, Computer City, C2 .
    • EXECUTIVE CREATIVE DIRECTOR
      LYRICK STUDIOS
      Lyrick Studios, Barney, Wishbone and Veggie Tales
    • PUBLICIS
      Dallas, TX
      THE RICHARDS GROUP BACKER, SPIELVOGEL, BATES, New York, NY. .
  • Awards

    Cannes Short List -

    Communication Arts Interactive Annual

    FWA : site of the month -

    Clio Silver -

    One Show RX -

    Lurzer's Int'l Archive

    Addy Silver, Regional and National -

    Telly -

    British Design & Art Direction -

    Print’s Regional Design Annual -

    Creativity -

    Tops -

    London Weekend Television -

    Rx Award of Excellence -

  • Skills
    • Art Direction
    • Creative Direction
    • Interaction Design
  • On Coroflot
    @kevin_foreman, member since 2011
    • Following 1
    • Followers 2
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