Kevin Falk

As Graphics Manager, I lead the daily operations for the in-house graphics team at Simpson Racing, a premier motorsports safety brand. Managing the full spectrum of visual production—from digital concept to large-format physical output. Directed a team of 3 designers in creating product graphics, and Racing Team & Driver uniform designs while personally overseeing critical technical operations. Owned the end-to-end workflow, including the operation, maintenance, and troubleshooting of large-format printers to ensure the highest quality and timely production of team uniforms from gloves and shoes to pit crew shirts and finally the driver and team racing suits. Bridged creative vision with technical execution, ensuring brand consistency across all physical touchpoints.

I have owned and operated a small business making and selling trade show and event products since 2010 in addition to working for Simpson Race Products from 2004-2014 and again from 2023 until now.

I launched and manage a successful e-commerce business, overseeing all operations including branding, customer service, and financial management. With my background in printed apparel I was able to translate that directly to printed marketing products. Our specialties are pop up canopies, flags, trade show backdrops, overhead displays and table covers.

· Developed the complete brand identity and a responsive website, driving consistent user engagement and sales.
· Handle budgeting, supplier relations, and digital marketing strategies, achieving a steady annual revenue stream.

In my first stint at Simpson Racing I was hired to be the 2nd graphic designer. When the designer who hired me left, I was promoted to manager. From then through the remainder of my time I was in charge or a small department mainly consisting of myself and one other designer, but for some periods two other designers. It was during this period that we began to bring in-house printing production online. We went from engineering garments in-house but sending them to vendors to print and transfer, to doing the complete package. At first we had 2 large format printers that was eventually doubled to 4. I oversaw all production, maintenance and inventory on the print shop, in addition to my duties as the Graphic Design manager making sure our look was on point and race teams stood out.