Kevin White

• Lead daily communication and projects with internal teams and client accounts
• Manage internal teams of account managers & coordinators
• Manage and facilitate all creative direction from client to ensure the client's vision is represented accurately
• Provide proactive solutions for clients that achieve lasting results - increasing retail sales or attracting new customers/leads through integrated marketing campaigns
• Provide strategic planning for media and promotions plans
• Spearhead all digital and promotional campaigns for clients
• Lead consumer research and innovations for client campaigns
• Create & present presentation decks for new business pitches
• Assist with creative as needed (building/editing vector/layered artwork, digital files, copywriting & editing)

Client experience:
Goodwill Industries, Ace Hardware, Barceló Hotels & Resorts, Warsteiner, Hard Rock Hotels & Casinos, Harley-Davidson, Montage Hotels & Residences, Vail Cascade Resort & Spa, Duckback/Superdeck Products, National Geographic Maps, The Egg & I Restaurants, Royal Gorge Route Railroad, University of Denver | Daniels College of Business, Adams State University, CB Richard Ellis (CBRE), 1900 Sixteenth, Colorado Association of Realtors®

• Digital team liaison, leading efforts as they pertain to e-commerce and consumer-based marketing, resulting in clients’ increased marketing spend
• Created, managed, and procured promotional retail marketing campaigns within budget. Included regional promotions for the Coors Light/NFL sponsorship, surf/action sports, Latino markets and tie-ins with large corporate/national events
• Coordinated all aspects of production (requests for quotes, purchase orders, production status, tracking, and billing), ensuring clear communication and prompt response

Client experience:
MillerCoors Brands (Coors Light, Miller Lite, Coors Banquet, MGD, Blue Moon, Killians, Keystone Light, Molson, Mike's Hard Lemonade...), Proctor&Gamble CPG Brands (Tide, Pampers, Bounty, Charmin, Febreeze, Gillette...), Wrangler, National Football League (NFL).

• Launched marketing plan that included growing/maintaining awareness of contributions to The Volume and RootSpeak and solving their integrated marketing objectives
• Optimized websites, analyzed metrics, and oversaw social media efforts

• Created word-of-mouth/music sharing and guerrila promotions and tactics that built an underground local Colorado audience from ~50 capacity venues to selling out multiple headlining shows at Red Rocks Ampitheater (among others) on an annual basis
• Created online and social media content that streamlined communication with Slightly Stoopid street team, which contributed to the success of a growing international fan base of 900,000+
• slightlystoopid.com
• facebook.com/slightlystoopid
• eselocos.com (Street Team)
• facebook.com/eselocos

• Secured and implemented new POS software that increased productivity and expedited order fulfillment, inventory, and manual processes
• Created, launched, and managed interactive campaigns (e-mail newsletters, sweepstakes)
• Acquired new clients by implementing and driving business through Special Orders Desk

• Launched, managed, and updated the e-commerce web site, www.coorsandco.com, which led to increased basket rings and an overall positive user experience
• Managed all customer leads and e-mail database, ensuring relevant communication
• Developed copy, descriptions, and images for web site, which helped to grow online store