Michael Keswin
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About
Creative and strategic graphic designer with expertise in developing branding and marketing materials across multiple media in fast-paced environments. Utilizes the latest styles and industry trends to create quality branding and graphic designs that work to achieve objectives. Collaborative and dynamic team player who works effectively with internal and external partners to meet corporate and client goals on time and on budget. Strong listener, communicator, and mentor.
Highlights of my qualifications:
• Areas of Experience: Financial, Healthcare, HVAC, Shipping/Receiving, Advertising, Asset Management,
Branding, Architecture/Engineering, Hospitality, Sports Arenas, Park and Recreation, Real Estate, Retail, Multi-Family, Detention, Playgrounds, Fitness, Furniture, Construction, Marketing, Signage, Litigation, Layout, Illustration, PowerPoint Themes and Animations, Storyboarding, Catalog Layout and many more
• Conceptualizing, brainstorming and implementing follow through of Company branding/graphic standards (eg. logos, colors, usage, templates, area of isolation, letterhead, PMS, CMYK and RGB combinations)
• Proofing, critique, process, accuracy and budget
• Responsibility for the creation of a graphics department (software, print vendors, talent, equipment, processes, budgeting, time management, etc)
• Design and production of marketing collateral; web graphics, presentations, trade show graphics, PowerPoint presentations with heavy animation, large and small-scale graphics, charts, graphs, animations, typography and other graphic elements, 2D/3D renderings/illustrations, newsletters, photos/photographic library, maps, signage/wayfinding, annual reports/proposals, catalog layout, forms and logos
• Creation of a program to make graphic design a profit-center within the Company’s brand
• Initiatives to mentor, learn and improve -
Education
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Associates Graphic ArtsNorth Hennepin Community College1990 - 1992Art History, Typography, Photography, Painting, Drawing, Printing, Etching, Critique, Computer Graphics, Environmental Graphics, Metals, Woods, Papermaking, Installation, Life Drawing
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Experience
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Technical Labeling SpecialistSmiths MedicalPlymouth, MNMar 2019 - Present (5 years 7 months)• Design/Develop medical device labels using labeling software (including barcodes), implements labels into production using Agile database software (i.e. PIGs, PFGs, MIH, Manuals and IFUs)
• Peer reviews for verification of content, symbology, barcodes, paper stock
and branding
• Knowledge of graphic design principles and technologies (InDesign, Photoshop, Illustrator, Excel, Acrobat, Loftware, SureThing, PowerPoint, and Word)
• Works cooperatively with Technical Writers, Engineers and outside vendors to provide necessary support in developing, and proofing company literature -
Freelance Graphic DesignerMK DesignsMinneapolis, MNMay 2004 - Present (20 years 5 months)• Create logo designs that fit with company image and effectively work across all media, including: websites, brochures, business cards, and marketing materials
• Efficiently execute multiple branding designs and projects simultaneously that meet corporate positioning and goals in a fast-paced environment
• Develop graphic standards manuals that designate use of graphics and optimize visual designs for all marketing materials and collateral
• Collaborate with designers and executives to complete deliverables that come in on time and on budget
• Oversee and execute graphic designs for new business materials that help to increase company sales
Clients: Greenlight Capital (NYC), Lyrical Partners/Asset Management (NYC), Old City Securities (NYC), ESK Management (NYC), Dragontail Analytics (KS), Dark World Collectables (MN), Keller Williams Real Estate (MN) -
Playground Designer/Graphic DesignerWyoming, MNMay 2016 - Jul 2017 (1 year 2 months)• Created brand identity and brand names for 452 new product lines that catered to designated demographic audience segments
• Developed graphic designs, CAD layouts and 2D/3D renderings of playgrounds that worked to successfully support sales teams with meeting sales goals
• Worked with internal and external teams to meet business goals; worked with international engineering teams to ensure safety standards were met
• Developed Excel spreadsheets that worked to effectively manage projects and meet tight 72-hour deadlines -
Sr. Design ConsultantMinneapolis, MNMay 2013 - Jun 2015 (2 years 1 month)• Brainstormed and produced graphic collateral for trial teams along with litigation and court consultants to employ in successfully communicating case themes for interpretation by jurors.
• Created iconography and illustrations to be animated in PowerPoint charts, graphs and specialized graphics relying on Adobe Creative Suite for creation
• Worked with internal/external clients to meet goals for trial themes through verbal/written communication, skype and onsite location visits -
Technical Graphic DesignerWSB & AssociatesMinneapolis, MN2009 - 2013 (4 years)• Developed mixed media presentations, photography, renderings, and marketing collateral to increase sales in areas of engineering expertise
• Transitioned the marketing department from Microsoft Word to Adobe InDesign (and other Adobe software). This initiative resulted in a 25% increase in project win-rate
• Graphic Lead for newer staff on branding standards throughout the company -
Senior Graphic DesignerRyan Companies, Inc.Minneapolis, MN2004 - 2009 (5 years)• Launched, established and built the new Graphics Department (computers, software, peripherals) which was utilized with a high success rate by the entire organization on a national level
• Managed assets for the company’s 110” Welcome multi-media screen
• Designed marketing collateral for final interviews and interview presentations for internal staff to use to win work and market the firm
• Built, branded, and maintained corporate PowerPoint inventory. Heavy use of Adobe Creative Suite -
Graphic DesignerBWBR ArchitectsSaint Paul, MN1998 - 2004 (6 years)• Launched and established the Graphics Department (printers, computers, software as well as dry-mount machine and materials)
• Designed marketing collateral for proposals, interviews and design presentations for internal staff to use to educate future and current clients
• Managed multiple graphic projects in a fast pace environment while maintaining a strict budget
• Branding of corporate PowerPoint inventory graphic standards manual. Heavy use of Adobe Creative Suite
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@kezman, member since 2008
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Followers 10
