Kyle Holtgren

I was the Art & Design Project Manager for the leader in hardside fashionable luggage and travel goods. In this position, I was responsible for for all product packaging, retail point-of-purchase collateral, advertisements, e-mail blasts, web graphics & product photography.

My responsibilities included the conceptualization, art direction and execution of all visual brand elements for two popular craft breweries. This included package design, sales materials and website design. I also managed our websites, all social media content and performed the construction and distribution of e-mail marketing materials. I was also responsible for the shooting and editing of viral marketing videos, general photography, blogging and copywriting.

My responsibilities included the conceptualization, art direction and
execution of all visual brand elements for two popular craft breweries.
This included package design, sales materials and website design. I also
managed our websites, all social media content and performed the
construction and distribution of e-mail marketing materials. I was also
responsible for the shooting and editing of marketing videos,
general photography, blogging and copywriting.

Collaborating with the Director of Marketing, I created print and web
promotional materials for concerts and special events.

SOFTWARE
· AdobeTM Creative Suite 5
· AppleTM Final Cut Pro
· AdobeTM Acrobat Pro
· MicrosoftTM Office
· QuarkXpress

I worked in the print design studio, edited video for the A/V
Department and created web banners for the Interactive Division.

I held this internship at Baltimore's top ad agency. While there, I learned about the ins and outs of advertising including conceptualization, budgeting, market research and execution. It was a rewarding experience that reinforced my education in this field.