Kimber Karn

- Responsible for day-to-day management of Alfa Laval’s North American cluster websites including, but not limited to, content development, search and conversion optimizations, site health and accessibility audits, digital asset management, and more
- Lead on website strategy to support local and global marketing campaigns and overall company sales growth
- Execution of targeted website optimizations, including A/B testing to define and advance KPIs, and analysis of campaign performance for continued improvements
- Dramatic improvement of 1,800-page website performance in eight months, including 19% increase in conversions, a 10-point increase in Site Health, consolidation or removal of over 200 unnecessary pages, and reduction of SEO issues/warnings by over 5,000, despite continuous addition of non-optimized pages
- Design and pilot implementation of new Marketo forms and dedicated PPC landing pages for global standardization and roll-out
- Integration and automation of digital marketing platforms including CMS, CRM, analytics, and more

- Executed highly visible digital and media campaigns consisting of email marketing/nurture, landing pages, conversion and website optimization, and more, through planning, build, testing, launch, and post-deployment analysis
- Created and implemented a complete standardized campaign process, from initiation through analysis, including nomenclature/tagging and new tools, platforms, and integrations
- Scaled multiple processes and tools from local to global use and conducted international trainings
- Researched, extensively customized, and launched the project management tool Wrike, due to the absence of an existing tool, project manager, or process, and trained team members on use
- Acted as team project manager and facilitated internal process and quality control measures for all marketing programs
- Managed essential ops such as lead lifecycle, lead scoring, nurturing, and data cleansing and segmentation
- Integral in the global implementation and training of new marketing automation platform Adobe Marketo
- Maintained marketing ops integrations with CRM and additional platforms

- In addition to prior responsibilities as the Senior Digital Development Manager listed below, promoted to Director of Digital Services to lead new in-house digital marketing for the Solvere Living branch of SAG
- Managed all digital strategy and implementation for Solvere Living’s operations communities, including website development and maintenance, email marketing and automation, SEO/PPC campaigns, social media, and more for over 15 accounts
- Directed and collaborated with partner agencies on digital strategies and freelance developers and designers for on-schedule, on-budget, and high-quality project completions

- Continuously managed and implemented new development projects ranging from new function and design added to existing websites, new landing page design and development, full website development, website redesigns, multi-site developments, and more for over 20 clients
- Led development of over 25 new client websites within two years, including on-boarding and off-boarding of client assets such as domains, social media, and Google accounts, and spearheaded integrations with numerous platforms to improve efficiency
- Maintained client websites and digital marketing campaigns, utilizing experience with WordPress, HTML/CSS, domain and hosting providers, email marketing and drip campaigns, reputation management, social media and CRM integrations, and other digital and design tools
- Directed resources and project schedules with in-house and freelance developers and providers to ensure projects are completed when due, if not sooner, and at the highest quality possible
- Received one of three 2020 MVP of the Year awards, out of a company of over 60 employees, during my third year with the company, whereas the other two recipients were with the company more than five years

Executed Solutions Advisors Group's overall digital marketing, including web management and development projects, web design, content creation, digital campaigns, and social media for all Solvere Living-managed communities.

Coordinated and supported Solutions Advisors’ overall digital marketing strategies through management of digital initiatives and website development and assessment.

- Facilitated member recruitment and retention via sales initiatives, value-added tactics, and data analysis
- Created marketing materials, such as brochures, flyers, posters, stickers, and other promotional items
- Maintained the association website including design, content, and customer relationship management
- Ran all organic social media accounts, including Facebook, Twitter, LinkedIn, and Instagram
- Managed and led area networking events and student ambassador programs across the state
- Recruited sponsors for Annual Conferences via proactive sales of mailing labels and digital advertisements