Kirk Visola

A full-service branding and packaging design agency. I work on concept, strategy, design, and finish work for CPG brands. MIND THE FONT is a Black-owned and operated company.
SCOPE OF WORK:
• PRINT DESIGN - Created and oversaw branding/packaging design for several CPG brands
• CLIENT PRESENTATIONS - Designed/wrote and presented projects to clients for review
• WRITING PROPOSALS - Created RFPs and strategy for all potential clients
• MARKETING - Developed branding and social strategies for clients which encompassed all aspects of brand development and consumer engagement

PROJECTS INCLUDED:
• MICRON BRAND PENS FROM SAKURA OF AMERICA
- Redesign of packaging
- Presented design to major stakeholders and deciding parties
- Development of design system for 80+ SKUs
• GELLY ROLL PENS FROM SAKURA OF AMERICA
- Redesign, and illustration for multiple varieties of pens
- Presented design to major stakeholders and deciding parties
- Designed packaging for quantitative and qualitative testing
- Development of implementation of design system for over 20+ SKUs
• READY PAC FOODS™
- Designed packaging system. Helped build brand cohesion, and lowered consumer confusion when buying salads and salad kits based on direct consumer feedback.
- Development of implementation of design system for over 20+ SKUs
- Featured in NBC show Superstore.

NOTABLE BRANDS:
• Chevron, Motorola, E&J Gallo, Purina, Dole, Mission Tortilla Chips, Mike’s Hard Lemonade,
Ready Pac Foods, Inc., Pacific Foods, and Bolthouse Farms

A multi-level marketing company specializing in health and wellness. I strategized and designed projects, mentored junior designers, and maintained an efficient workflow to meet deadlines.

SCOPE OF WORK:
• PACKAGING DESIGN - Designed and updated packaging for various Shaklee brands
• PRINT DESIGN - Updated product sheets, brochures, POS, and marketing materials
• ENVIRONMENTAL DESIGN - Designed signage, developing traffic flow, and designed display booths for three global conferences

ACCOMPLISHMENTS:
• DEVELOPED GLOBAL CONFERENCE THEME & GRAPHICS, which was well-received by management and customers. It led to an uptick in pre-registration and social media engagement.
• CO-DEVELOPED WORKFLOW AND REVIEW SYSTEM FOR INCOMING JOBS. It streamlined creative briefs, clearly scheduled design updates, and realistically managed client expectations. Design projects were started and completed at a 16% higher rate than before.
• DEVELOPED PERSONALIZED HEALTH APP UI/UX. Initially created for client inventory and partner tracking, this app was ultimately used for all client activity. It reinforced the wellness aspect of their job, and created a community for others to engage, encourage, and share stories.
• DESIGNED BRAND STANDARDS FOR SHAKLEE CHINA'S PACKAGING. Due to new products continually being introduced in China, a clearly defined guideline was needed. It implemented all of the regulatory language for the China and the US market and created continuity and cohesion between all Shaklee brands.

Design agency that specialized in large grocery and retail. I was in charge of a variety of functions and procedures within the company. I developed & designed projects, mentored junior designers, and kept multiple projects on task to meet deadlines.

SCOPE OF WORK:
• PRINT DESIGN - Created & designed programs/assets for circular work, brochures, POS, packaging, and marketing materials
• BRAND DESIGN/STRATEGY - Researched new clients and figured out brand design and strategy for their companies helping them strive in their respective space
• ENVIRONMENTAL DESIGN - Created in-store displays and POS, outdoor marketing projects/billboards, and art installments

ACCOMPLISHMENTS:
• OVERSEEING DEVELOPMENT OF PROCEDURES FOR ONBOARDING OF NEW CLIENTS. By making the company be more specifically brand-focused, it allowed Pure Red to reach a broad spectrum of clientele.
• DESIGNED AND DEVELOPED PACKAGING DEPARTMENT. This strengthened the versatility of Pure Red to pursue clients outside the retail space. This improved Pure Red’s talent pool outside circular print work.
• CREATED AND DESIGNED SEASONAL PROGRAMS for Safeway, Michael’s, Old Navy, and Aaron Brothers. Managed a team of eight designers to work on these programs. For each program, 120 pieces of artwork was designed. After design was done, I worked with the team to get programs translated into Spanish.

NOTABLE BRANDS:
• Safeway, Old Navy, Orchard Supply Hardware, Kmart, & Aaron Brothers