Kirtland Snyder, SVP, Executive Creative Director at Lockard & Wechsler Direct in Tarrytown, NY

About

I am a highly accomplished award-winning Senior Executive with 30 years of experience as a Creative Director and Senior Writer in advertising, direct marketing and corporate communications. A results-oriented, decisive leader, I have a consistent record of success in both consumer and business-to-business marketing. My knowledge of industry sectors is wide and varied, and includes healthcare, financial services, gaming, hospitality, information technology, higher education, the arts, consumer electronics, telecommunications and banking.

Experience

Owner & Principal

Kirtland Snyder Consulting

May 2002 - Present (24 years 1 month)

Responsible for strategic and creative development and copywriting of marketing communications in all media for Asigra, University of Bridgeport, CardScan, Boston Medical Center, Health Resources, The New England Journal of Medicine, Harvard Business School, Smith College, University of Massachusetts/Amherst, American Gaming Association, Global Gaming Expo, Mohegan Sun Casino, Seminole Hard Rock Casino, Sea Crest Resorts, The Museum of Fine Arts/Boston.
SVP, Executive Creative Director

Lockard & Wechsler Direct

Jul 2011 - Jan 2015 (3 years 6 months)

I oversaw all creative activity at the agency, managed the department and worked selectively as copywriter of a creative team.
Senior Copywriter

Gyro

Oct 2009 - Jun 2011 (1 year 8 months)

I was the lead writer on the Life Sciences business at gyro--KCI, LifeCell and GE Healthcare--and on Hess Energy, Infogroup, Deltek and Virgin Atlantic Airways.
Freelance Creative Director/Senior Copywriter

Vox Marketing

Jan 2003 - Mar 2010 (7 years 2 months)

Strategic and creative development and copywriting on Delta Dental, DentaQuest, Philips Healthcare, iRobot, Sonos Multi-Room Music System, Slades Bank, Rockland Trust, Zeo Sleep System, and many other accounts.
Consultant

CardScan - A Newell Rubbermaid Company

2005 - 2008 (3 years)

My work for CardScan includes B2B print and direct mail campaigns for both the CardScan and Lead Qualifier products, and two DRTV spots. The second, hugely successful spot ran for more than two years and beat their print control by a factor of two.
Creative Director, Direct Marketing Group

Bose Corporation

Apr 1999 - May 2002 (3 years 1 month)

Hired by Dr. Amar Bose to build a direct marketing agency within Corporate Communications and transition to that agency all Bose direct marketing & advertising from an external agency. Responsible for all direct marketing for the Wave radio/CD, the Acoustic Wave music system, & the QuietComfort headphones.
Director of Direct Marketing Services

Mintz & Hoke

Mar 1996 - May 1999 (3 years 2 months)

Hired by Joe Hoke to bring direct marketing to this advertising and PR agency. Helped win and/or service GartnerGroup, Olympic Stain, Lego, Shaw’s Supermarkets, American Savings Bank, Resorts Casino Hotel.
EVP, Creative Director

Pamet River Partners

Nov 1994 - Sep 1995 (10 months)

Helped grow this new agency to $20 million in billings: MCI, Dreyfus, Psion Computers, Hearst New Media, Northern Virginia Project, National Park Service.
Creative Director

Holland Mark Martin

Sep 1991 - Nov 1994 (3 years 2 months)

Helped grow this start-up agency to $20 million in billings in three years: Polaroid, Digital, Arthur D. Little, Fidelity Investments.
Associate Creative Director

Cabot Communications

Jul 1990 - Sep 1991 (1 year 2 months)

Helped grow this direct marketing division of New England’s oldest advertising agency to $30 million in billings: New England Telephone, New England Electric Systems, Lifeline, American International Rent-A-Car.

Skills

Elsewhere on the Web

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On Coroflot

@kirtlandsnyder, member since 2010

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Kirtland Snyder

Branded Environments Project Manager

Industrial Designer, Packaging – Lead