A model of a "happy switch" was built and shot for this ad. The surreal nature of this idea was further emphasized through the selected type treatment.
The Blue Bird of Happiness was the second ad in this campaign. Again, this idea leveraged all the "cliche" things we wished existed to take away our blues.
A Bottle of Sunshine was the third ad in the campaign. Again, another thing that we wished existed when we're feeling blue.
Fourth ad in the series, a ticket to our "Happy Place." Everyone talks about going there, but where is it exactly? If only you could get a ticket and go so easily when feeling sad.
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Happy Switch (print campaign)
Created an ad campaign to build awareness of a new patient support program from Cymbalta for people suffering from depression. Obviously the happy switch, blue bird of happiness, and bottle of sunshine do not actually exist. That's why patients suffering from depression need additional support such as Cymbalta Solutions to overcome the challenges they face.
