KRIS McGLOSSON

• A big thinker who sets standards but can also dig into the details to create/direct high-performing content across any channel: from member communications to B2B slide decks to website content.
• Spearheaded content development for a purpose-driven brand, leading a team of writers and contractors in creating engaging omnichannel communications for lead generation, product development, member awareness and thought-leadership events.
• Unified brand voice across channels, ensuring consistency and alignment with marketing and SEO strategies.
• Nurtured inclusive environment, fostering open communication and propelling goal achievement.
• Cultivated high-performing team dynamics, embracing AI-driven innovation to revolutionize content development.
• Flexible, adaptable, and quick; a positive force for great work, business results and a fun working environment.

• Identified opportunities to align content with marketing strategy, creating high-performing, audience-centric marketing communications geared toward: business banking, home lending, auto finance, credit card, checking & savings.
• Ensured brand standards, including voice and tone, were adhered to and consistently pulled through.
• Conceptualized, strategized and developed messaging for creative campaigns, driving business growth.
• Set a positive tone for teamwork, both within my team of writers and across functions.
• Provided performance feedback and career coaching to a team of content generators, championing creative excellence and collaboration.

sell sheets, convention booths, interactive visual aids, apps, videos, games, sales force incentive programs, training/education tools, websites.
• Oversaw the launch of four new indications for Eli Lilly's billion dollar depression drug, Cymbala.
• Developed new campaign to help revitalize sales for an established diabetes brand, Humalog, which was suddenly facing decline in sales due to entry of new competitors in the market.
• Led launch teams responsible for campaigns introducing new medical indications (post-stroke spasticity and migraine) for well-known brand Botox.
• Collaborated with and directed consumer agencies, direct mail specialists, exhibit booth manufacturers, patient education developers and sales force training teams to ensure brand continuity across a vast array of tactics.
• Hands-on in concepting big ideas as well as copywriting, creative strategy, brief development, art directing, project management, client relationship building and producing photo shoots.

• Concepted, wrote, art directed and executed print, radio and TV advertising for local, regional and national retail, healthcare, financial, educational, business-to-business and non-profit accounts.
• Collaborated with various regional shopping center clients as their primary point of contact, managing their creative campaigns as well as their communication strategies, plans and budgets.