With Humalog's patient support program, it's almost like their doctor is with them wherever they go.
With Humalog's patient support program, it's almost like their doctor is with them wherever they go.
With Humalog's patient support program, it's almost like their doctor is with them wherever they go.
With Humalog's patient support program, it's almost like their doctor is with them wherever they go.
Wave 1 of direct mail targeted to Healthcare Professionals, using a shade-reveal that changed the scene from patient by himself at campfire to once where doctor was with him once the tab was pulled.
Wave 2 of direct mail targeted to healthcare professionals. This piece featured a pop-up when opened, bringing the scene to life.
Wave 3 of direct mail targeting healthcare professionals, featuring a flip panel that reveals doctor in her office within the grocery store setting.
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In Their World (print campaign and direct mail)
Developed a campaign to reinvigorate Eli Lilly's 16-year-old, multimillion dollar brand, Humalog. The brand needed to remind healthcare professionals that Humalog is an effective mealtime insulin for their patients with diabetes. But what differentiates the brand from their competition is the support materials they provide for their patients. These tools help patients stick with their therapy as it's not possible for their doctors to always be with them in their everyday lives.
