A new path forward
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New pathway for fibromyalgia pain relief
From insights, we know that fibromyalgia is a 'mysterious' disease. The cause not really known or understood. Therefore, we wanted to come forward with a confident, scientific approach for the launch of Cymbalta's fibromyalgia indication. While most HCPs think of the brand for depression, we wanted to show how the pathway for pain is also connected. Treating both leads to better outcomes for patients.
