Knowl Baek

• Planned & conducted local industry expert interviews in LA and Sydney for a line of electronic products of a famous Korean brand. Analyzed evaluation and reported directions to optimize innovative features targeting U.S. and Australian market.
• In depth trend research in media & electronics to inform new product development for a renowned Korean brand. Researched technological, social, cultural, and financial trends in effect, developed opportunity platforms, and application ideas & scenarios.

• Examined workflows of analysts in media industry and identified pain points in using market data software. Presented UX improvement opportunities and conducted a strategy workshop.
• Interviewed users to evaluate physical interface of car battery chargers and brand perception. Developed strategy & design principles to consolidate product lines, improve usability, and better target consumers.
• Conducted consumer interviews and developed a branding
strategy for a foreign luxury cinema chain to launch in U.S.

Design recyclable, compostable or reusable custom packaging to be hand crafted from natural materials by best-in-class fair trade artisans.

Worked with the design research & brand strategy team. Organized consumer research sessions, conducted ethnography, guided client workshops, captured & analyzed data, and developed branding & design strategy.

Wore many hats collaborating with lead designer, marketing team, and management to design & manufacture high-end, post-workout pain relief and recovery gears for runners.

Worked with lead designer on toys and youth consumer products design & branding.
Fascinated by the tremendous educational and emotional value of toys and games, I strove to create toys that will engage young minds in meaningful play experience that cannot be taught.

Design, research, marketing for an ecodesign company founded on principles of sustainability and innovation.
Designed and prototyped green furnitures & room decors.
Participated in ICFF 2008.
Planned & executed Econnovation, a sustainable design exhibition/event series.

Provided information on ©Murakami exhibition and customer service for the museum patrons.

Gained design visualization techniques and understanding of design & production process in a consultancy.

Researched, developed and proposed a food producing urban green roof on campus with 13 colleagues and two professors.
Developed key concepts of the green roof, created diagrams & visuals for presentation, and fabricated prototypes for exhibition.