Bud Light Dive Bar Tour - Experiential Marketing

The Dive Bar Tour, sponsored by Bud Light, is a promotional concert tour. The tour visited multiple dive bars in the United States. All performances were live streamed on Bud Light's Facebook page. The Post Malone Nashville stop ended up being one of the largest live streams of all time. Koncepts provided event activation and artist management in two markets.

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Keith Harris
Owner Saint Louis, MO