Bud Light Dive Bar Tour - Experiential Marketing

The Dive Bar Tour, sponsored by Bud Light, is a promotional concert tour. The tour visited multiple dive bars in the United States. All performances were live streamed on Bud Light's Facebook page. The Post Malone Nashville stop ended up being one of the largest live streams of all time. Koncepts IMS partnered with lead agency Synergy Productions for artist management and event activation in two markets.

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Keith Harris
Owner Saint Louis, MO