Keith Harris

● Defined patient engagement platform strategy and collaborated across departments to align with broader brand and communication goals.
● Created product roadmaps and managed rollout of automated reminders, reducing appointment no-shows.
● Developed messaging strategies and narratives to support digital transformation initiatives under the company-wide Focus Forward program.
● Partnered with internal stakeholders and McKinsey to optimize storytelling and content delivery that increased engagement.
● Increased patient satisfaction by 15% through development and execution of personalized CRM campaigns.
● Improved patient retention by 20% using segmented email workflows and cadence optimization.
● Developed executive dashboards and led sprint planning for digital tracks, supporting data-driven decision-making and operational alignment across marketing, IT, and patient services.

● Improved client engagement by recommending digital best practices and synthesizing marketing campaigns.
● Provided website and social media administration with direct support for online marketing and communications, e-commerce, customer service.
● Partnered with IT, Compliance, and Marketing to develop media-ready messaging, resulting in a 40% lift in leads and 30% reduction in acquisition costs.
● Led communications for enterprise-level digital transformation initiatives, shaping internal and external narratives to gain buy-in.
● Developed messaging strategies to support public launches, internal adoption, and customer engagement

Owner of Digital Marketing Strategy
First.Bank and Belay.Bank

● Ownership of the digital marketing strategy of First.Bank and Belay.Bank
● Social media content, working to maintain brand consistency and effective visual communication
● Provided strategic leadership and execution for the website, social media, and marketing digital tools supporting lead generation activities and client experience
● Led partnership negotiations with website development and CRM vendors, resulting in a cost-effective site redesign that improved digital customer acquisition
● Built strategic alliances with internal stakeholders and creative agencies to support brand repositioning and digital transformation goals across two bank brands
● Led implementation of CRM systems deployments and integrations
● Oversaw strategic direction for dual-brand marketing transformation, aligning digital campaigns with corporate goals and regulatory standards
● Digital Transformation Council
● Diversity, Equity, and Inclusion Council
● Won Bank Standard of Excellence WebAward

● Developed and implemented strategic online marketing plans for StaplesPromotional Products.com
● Worked with Marketing Specialists, Marketing Managers, Merchandising, the C2 Creative Agency, and Staples Channel Support to develop and implement digital and traditional marketing campaigns and sales tools to support the small and midmarket growth of Staples Promotional Products
● Influenced customers' perceptions and shopping behaviors both inside and outside of stores as well as online
● Led creative execution of projects, including collaboration with third-party vendors and internal design teams to ensure brand consistency across digital and traditional channels
● Ownership of the online marketing strategy of Staples Promotional Products.com, the creative execution of projects, and the measurement of all campaigns
● Implemented brand marketing plans, brand guidelines, positioning, and go-to-market strategies
● Wrote and evaluated all creative against campaign briefs and brand guidelines

● Directed 40-person marketing team across three states, optimizing field performance, developing leaders, and executing brand strategy aligned with regional goals
● Supported development and implementation of The Home Depot brand story
● Maintained strong working relationships with third-party marketing partners, vendors, and agencies while supporting the financial, compliance, regulatory, and operational objectives
● Established, maintained, and built relationships among staff and store management by providing analysis of areas of opportunity within the store
● Provided product knowledge training, promotional materials, and reports to store personnel for various promotional events and shows, developing new business

● A lifestyle marketing company specializing in a full range of services, including digital consulting, event marketing, creative development and production, strategic planning and research, product placement, brand consulting, and web development
● Aid brands with targeting consumers that lead the masses to the latest products, services, and cultural trends
● Provided creative leadership for clients, including visual content strategy, brand management, and oversight of creative projects to align with client objectives
● Negotiated partnerships with national brands and local vendors to deliver multichannel
marketing campaigns annually

Led digital media strategy and operations across websites, social media, mobile apps, email marketing, e-commerce, and content. Collaborated with creative agencies to improve fan experiences and ROI. Managed digital projects, overseeing brand management, vendor relations, budgets, timelines, UX design, development, and analytics. Focused on visual content, brand identity, and creative direction, while managing third-party vendors.
● Hired, trained, managed, and supported staff.
● Identified opportunities for monetizing content/brand.
● Established clear and meaningful targets for digital growth. Translated data insights into actionable business strategies. Made actionable recommendations to senior-level internal and external stakeholders.
● Oversaw all top national sponsorship accounts, including daily relationships with the C-suite, and fulfilled elements of agreements.
● Secured and renewed sponsorships. Developed immersive content and experiences.
● Negotiated contracts and integrated pro athletes in programs. Responsible for all aspects of event activations and experiential marketing opportunities.
● Executed campaigns to accelerate revenue growth.
● Worked collaboratively with cross-functional partners such as sales, pr, operations, event, technical, and business teams. Advise Senior Management and internal staff on communication strategies.
● Identified marketplace trends, innovative technologies, and competitive forces, assessing their impact on business.
● Establish contacts and manage relationships with vendors, agencies and community based organizations.
● Recognized by NFL office for numerous best marketing, advertising, sales, event and design creation.
● Supported VIP relations (Sponsors, Stadium events, Community events, Celebrity events).

Managed national and local accounts. Fulfilled elements of sponsorship and served as marketing and sales player opportunities liaison. Executed events, including but not limited to pre, and post-game fan engagement activities, sponsor parties, sponsor promotions, game day giveaways, draft activations, and training camps.
● Managed business-related web content and projects.
● Conducted market research and analysis.
● Designed and negotiated marketing programs.
● Developed and executed marketing and fan programs.
● Closed new business and renewed sponsorships.
● Managed dome staff, community volunteers and corporate entities for gameday giveaways.
● Ordered team merchandise and managed the tracking system.

Contract Position - MIS Group and Corporate Engineering.