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Owner

Keith Harris

Saint Louis, MO
konceptsims.com
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  • About
  • About

    Strategic thinking executive with a successful record of delivering integrated marketing solutions and launching new platforms. Strong sense of brand and editorial voice and proven capacity to harmonize message across multiple channels and marketing vehicles. Generate innovative and effective marketing programs that produce results and meet diverse business, operational, and industry needs. Leadership and strategic planning capabilities that serve well in fast-paced environments. Excellent working relationships with senior leadership, management teams, technology teams, agency partners, customers, vendors, and employees.

  • Education
    • Bachelor of Arts BA Communication
      University of Missouri
  • Experience
    • Assistant Vice President/Sr. Digital Marketing Manager
      First Bank
      St. Louis, MO
      May 2018 - Present (5 years 4 months)
      Serve as lead digital marketing strategist by collaborating with internal and external resources to synthesize marketing campaigns and initiatives, recommending digital best practices for optimal results and client experience. Provide website and social media administration with primary support of online marketing and communications, e-commerce, customer service, business development, online community and social media, web workflows, user experience, reporting and analytics.
      • Ownership of the total digital marketing strategy of Firstbanks.com. Provide strategic leadership and execution for website, social media and marketing digital tools supporting lead generation activities and client experience.
    • Sr. Marketing Manager
      Staples
      St. Louis, MO
      Jul 2017 - Mar 2018 (8 months)
      Develop and implement the strategic online marketing plans for StaplesPromotionalProducts.com. Work with Marketing Specialists, Marketing Managers, Merchandising, the C2 Creative Agency and Staples Channel Support to develop and implement digital and traditional marketing campaigns and sales tools to support the small and mid-market growth of Staples Promotional Products. Influence customers' perceptions and shopping behaviors both inside and outside of stores as well as online.
      • Ownership of the total marketing strategy of StaplesPromotionalProducts.com, the creative execution of projects and the measurement of all campaigns.
    • Branch Marketing Manager - Missouri
      The Home Depot
      St. Louis, MO
      May 2016 - Jul 2017 (1 year 2 months)
      Oversaw sales and manufacturing of premium products offered in over 45 major markets. Managed day-to-day operations of ISP teams, distributing workload, managing team sales performance, and progress.
      • Maintained and fostered positive working relationship with stores through regular store visits.
      • Established, maintained and built relationships among staff and store associates, fostering greater relationships.
      • Provided training, promotional materials and reports to store personnel for various experiential marketing events and shows, developing new business.
    • Owner
      Koncepts Integrated Marketing Solutions
      St. Louis, MO
      Feb 2014 - May 2016 (2 years 3 months)
      Ran Lifestyle marketing company specializing in a full range of services, including digital consulting, experiential marketing and sponsorship activation, creative development and production, strategic planning and research, product placement, brand consulting and web development. Built brands targeted to consumers that lead masses to the latest product, service and cultural trends.
      • Marketed to businesses, meeting marketing objectives, growth strategy, and competitive positioning.
    • Director of Internet Services & Business Development
      Los Angeles Rams
      St. Louis, MO
      May 2009 - Feb 2014 (4 years 9 months)
      Led, strategy and daily operation of digital media department, including websites, mobile strategy, mobile applications, social media, email marketing and e-commerce. Managed all aspects of digital media projects, including brand management, department and vendor relationships, resourcing, project costs, timelines, strategy, creative and UX design, technical development, QA, execution, and analytics. Identified/managed opportunities for monetizing content/brand across spectrum of digital. Established clear and meaningful targets for digital growth.
      • Managed and supported digital media staff in publishing content, creating and executing promotions, offers and campaigns, designing graphics, building HTML, webpages, emails, and copy as needed, ensuring best strategies and applications were utilized.
      • Oversaw all Rams' top national sponsorship accounts, including daily relationships and fulfilled elements of sponsorships. Managed $4M in sponsorship accounts per season by closing new and renewed sponsorship agreements and integrating pro athletes in programs.
      • Drove renewals for marketing programs by managing marketing and sales client relationships, increasing revenue.
      • Provided client-focused operational expertise to develop, strengthen and execute campaigns to accelerate revenue growth and generate efficiency for industry-leading brands.
      • Worked cross-functionally with all departments creating content campaigns, comprehensive packages for sponsors and ensuring a high level of internal communication relative to sales activities.
      • Recognized by NFL offices for numerous best practices in marketing, advertising, sales and event creation.
      • Improved website performance growth with respect to creating new revenue streams, cultivating existing revenue opportunities.
      • Focused on fan engagement across all digital platforms, including website, mobile and social, identifying marketplace trends, new technologies, and competitive forces, assessing impact on business.
    • Manager, Internet Sales and Marketing
      Los Angeles Rams
      St. Louis, MO
      Mar 2007 - May 2009 (2 years 2 months)
      Managed national and local accounts. Fulfilled elements of sponsorship and served as marketing and sales department player opportunities liaison. Executed events, including but not limited to: pre, in and post-game fan engagement activities, sponsor parties, sponsor promotions, game day giveaways, draft activations and training camp. Ordered team merchandise and managed team merchandise-tracking system. Conducted market research and analysis. Manage business related web content and projects.
      • Closed $100K — $200K new sponsorship sales per season by leveraging existing sponsorship accounts.
      • Designed and negotiated marketing programs, maximizing brand exposures through variety of mediums, including digital, event marketing, point-of-sale, merchandise, on and off-premise promotions, media, and sweepstakes.
      • Developed and executed marketing and fan programs, increasing fan base and generating revenue while supporting corporate sales, ticket operations, premium seating, stadium management company, merchandise partners, community development, digital media and game entertainment departments.
      • Collaborated with VP and Director to manage community and foundation appearances/involvement for Rams players and personnel.
      • Work to strengthen and increase impact in the community. Developed new community initiatives and supported NFL community programs.
      • Managed dome staff, community volunteers and developed partnerships with corporate entities for gameday giveaways.
      • Supported VIP relations (Sponsors, Stadium events, Community events, Celebrity events)
    • Coordinator, Sponsorship Services/Internet
      Los Angeles Rams
      St. Louis, MO
      May 2002 - Mar 2007 (4 years 10 months)
    • Intern
      Los Angeles Rams
      St. Louis, MO
      Jan 2001 - May 2002 (1 year 4 months)
    • Human Resource Project Fill-In
      University of Missouri - St. Louis
      St. Louis, MO
      Aug 2000 - Oct 2000 (2 months)
    • Recruitment Coordinator
      Anheuser-Busch Companies
      St. Louis, MO
      Feb 1999 - Aug 1999 (6 months)
      Contract Position - MIS Group and Corporate Engineering.
    • Floor Supervisor
      Charter Communications
      St. Louis, MO
      Dec 1996 - Dec 1998 (2 years)
  • Awards

    Bank Standard of Excellence WebAward: First Bank - 2021

    The WebAwards, produced by the Web Marketing Association, is the longest-running annual website award competition. Websites are judged on design, copy, innovation, content, interactivity, navigation, and use of technology, and winners are recognized in a variety of industry categories.

    St. Louis American Salute to Young Leaders - 2017

    St. Louis American

    January 2017

    One of 20 Young Leaders honored who are committed, compassionate, generous professionals that are excelling in their professional careers and making a positive impact in our community.

    Feature Article

    http://www.stlamerican.com/news/local_news/meet-the-young-leaders-keith-harris/article_9d0534ba-f86a-11e6-90a3-d7f40342adc9.html

    Delux Magazine Power 100 - 2016

    Delux Magazine

    2016

    A celebration of St. Louis most influential, inspirational and game-changing urban professionals.

    Alive Magazine Who to Know Issue - 2012

    Alive Magazine

    2012

    A celebration of St. Louis most influential and inspirational professionals that are creating a better St. Louis.

    Emmy Award, 2004, St. Louis Rams I Believe Campaign

  • Affiliations

    Young Professionals Network Leadership 100

    Regional Business Council

    June 2018

    Young Professionals Network Leadership 100 of the Regional Business Council. Leadership 100 was founded on the principle of improving regional workplace diversity by developing talented young business leaders so their contributions to their employers, their community and the region as a whole could be fully realized and appreciated. 2018-2019 member of this incredibly accomplished group.

    Board Member - CUREiosity -

    One of the most unique events in St. Louis, CUREiosity celebrates the "Rock Docs" making a difference at the Alvin J. Siteman Cancer Center as well as the cutting-edge "Rock Star Research" being conducted at the institution.

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