Super Bowl Activation - Experiential Marketing - Las Vegas
Facilitated engagement and activation opportunities for sponsors, corporate clients, and fans throughout Super Bowl weekend. We hosted several events across various venues, including the Zach Bryan x Bud Light Backyard Tour, Stella Artois "Let’s Do Dinner," exclusive Google-YouTube events, and the Chiefs Post-Game Celebration. Koncepts IMS collaborated with lead agency Synergy Productions to manage talent and execute event activations.