Super Bowl Music Fest - Experiential Marketing - Phoenix

Super Bowl Music Fest, sponsored by On Location Experiences, the official hospitality partner of the National Football League and Bud Light, the official beer sponsor of the NFL, launched the second Bud Light Super Bowl Music Fest. This unique three-night music experience provided engagement and activation opportunities for sponsors, corporate clients and fans for Super Bowl weekend. Hosted at Footprint Center live entertainment venue. Koncepts IMS partnered with lead agency Synergy Productions for artist management and event activation.

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Keith Harris
Owner Saint Louis, MO