I've designed durable goods ranging from mass market lighting fixtures to custom furniture pieces. I'm currently manufacturing ceramics under my own label.
I love designing beautiful and functional things for the home. My strong suit is sculpture and I've shown ceramics sculpture as a side venture. As such, my approach to home hard goods design is sculptural - I'm constantly exploring material relationships, forms and proportions.
As someone who is equally right and left brained, I'm invested in the whole process, from business development, price point, concept ideation, product development/refinement to marketing and merchandising. As much as I love blue-sky ideation, bringing it back down to real world parameters is equally as freeing. When you are able to create a product that meets all the targets (looks, price, customer engagement), it gives me great satisfaction as a product designer.
In the end, I design things for the home - it's not life-saving design. Ego is only valid in the context that you believe that you have something to offer, but it can't get in the way. I prefer to work in a drama-free organization. I don't tolerate toxic/dysfunctional environments. It is among the highest priorities for me.