Krystal Taormina

● Discovered client’s specific needs and strategized a marketing plan to
roll out their messaging in the most effective way possible, while
staying budget conscious
● Managed workflow of project requests and activity across multiple
channels such as: Teamwork, Slack, Loomly, Dropbox, Google
Workspace and QuickBooks
● Assigned project tasks to staff and freelance team members based on
individual strengths, skill sets and experience levels
● Worked directly with sign shops, printers, ad specialty vendors, etc; to
obtain project bids
● Performed preflight inspections on files and prepared them for print
● Met budgetary objectives and made adjustments to project constraints
based on financial analysis
● Performed graphic design and web development work as needed
● Oversaw all layout and design work so that clients received high-quality
concepts from the first proof
● Built and implemented digital advertising and social media campaigns
● Monitored and reported digital performance through Google Analytics,
ActiveCampaign and SEMrush
● Reconciled projects as they closed, reported on job profitability and
invoiced clients

● Created and executed unique round-robin strategies for clients in
automotive, entertainment and B2C verticals deploying SEO, SEM,
email, social, video and web development
● Averaged account growth of 20% through add-on service negotiations,
website re-designs and strategic campaign improvement
● Brainstormed and pitched creative concepts based on client goals and
OEM compliance standards
● Compiled and presented monthly analytical reports highlighting wins
and areas of improvement
● Fostered team growth by managing internal training sessions

● Established and implemented production processes with Account
Coordinators and Graphic Designers
● Scheduled, designed and managed production of direct mail, in-store
POP displays and digital advertising
● Led creative pitches and client review meetings
● Hired, trained and led Account Coordinators and Graphic Designers

● Created customized marketing materials to leverage sales goals for
three auto dealerships
● Stabilized budget and lowered printing costs by maintaining quality
relationships with vendors
● Directed ad agencies in the creation and production of direct mail
pieces, newsprint advertisements, radio spots, and TV commercials
● Collaborated with the social media team to develop and manage a
strategy to foster brand engagement
● Designed signage for events and POP displays
● Designed email blasts to promote events and specials
● Secured sponsorship placement in community events, in-turn creating
strong partnerships

● Credited with 6%-27% increases in enrollment annually
● Led a highly successful rebranding initiative, producing new standards
that streamlined the overall image of the university
● Propelled the key placement of advertising which garnered attention to
program offerings, exceeding expectations for obtaining leads
● Enhanced customer service by creating a customized project
management tool for departmental requests
● Improved budgets by creating strong relationships with vendors
● Led and inspired a team of graphic designers and student workers

● Responsible for the brand messaging through the creation of promotional pieces, tickets, credentials, advertisements, web graphics, signage and other event related materials
● Created and maintained great working relationships with print vendors
● Brought awareness to events by designing advertisements requested by the marketing team
● Met security standards expected by event promoters by designing and producing credentials and tickets that prohibited counterfeiting