Kate Stanchak

Helping clients identify future markets and products, gauge consumer reception of new products, services and messaging, and helping shape a product story that connects with consumers.

Clients include: Bose, Crosskix, H.E.A.T. Activewear, Empire Pool Float, Kognity, and more.

Identified and fostered new market opportunities focused on 3-10 years out through planning, conducting, and synthesizing primary and secondary research to identify user trends, develop concepts, test and refine prototypes

Led cross-functional teams through research and synthesis on Early Adopters and Triggers to Buy to identify product/messaging opportunities; developed actionable strategy for new products and new product category implementation to revive stagnant sales

Developed inspiring visual, verbal, and interactive presentations /workshops for internal stakeholders and other audiences to summarize findings, communicate recommendations, and empower transitions to new teams in the development process

Led consumer research and created product development strategy for entry into the Age-in-Place market; designed first two bathing products which resulted in successful launch and recognition for innovation from the accessibility market

Developed new aesthetic direction for our plastic shower wall sets to compete with the tile and solid surface market; this included market and trend analysis, developing time lines and testing plans, and working directly with the factory on implementation

Presented marketing story and design concepts to chairman for project funding approval, resulting in first retrofittable specialty overflow/drain and growth in our premium market

Conducted focus groups and participatory research with high school and college athletes to create new technology platform and gain entry into the youth cross-training market

Created visual brand strategy for the women's training market to provide focus and identify opportunities, this led to our first 100K pair women's training shoe above $70

Led trend research and forecasting for women's training and country walking categories, including development of seasonal aesthetic trends, and color and material palette development

Worked with cross-functional teams on a range of product, from high volume drivers (2M pairs) to innovative brand builders

Led consumer research plan and created product development strategy for entry into the Age-In-Place market; resulted in successful launch of multiple products and increased Kohler's exposure in the accessibility market

Developed new aesthetic direction for our plastic shower wall sets to better compete with the changing market; this included market and trend analysis, developing timelines and testing plans, and working directly with the factory on implementation