Kelley Sullivan

• Developed digital growth strategy across the site, social media platforms and newsletter funnels with key learnings from corporate digital intelligence analytics and stakeholders.
• Worked with editorial team generating story ideas and influencing the content strategy towards social salience and growth.
• Launched the #MyAustralia campaign, where 30 influencers took over the CNT Instagram feed in combination with an editorial package naming Australia the ‘Destination of the Year’.
• Assisted in the implemenation of a newsletter sign-up interstitial which resulted in 20K new subscribers in less than a month.

• Initiated, monitored, trafficked, and completed more than 450 creative projects for Audience Development, Business Development, Social Media, Operations, and Advertising Sales.
• Created, managed, and executed house digital and print promotions. Led strategy while implementing feedback from key stakeholders. Oversaw approvals, production, and rollout. Monitored user experience, quality, and analytics.
• Curated, posted, and moderated content on NYMag's Pinterest and Instagram accounts. Quadrupled @nymag IG followers.
• Executed strategy and marketing campaigns to support the launch of the New York iPad app and the Science of Us blog.
• Launched Vulture Insiders, a membership-based community of influencers in the entertainment space.

• Handled press and media requests, liaised with editors, freelancers and agencies; managed content syndication.
• Coordinated and distributed enewsletters on a weekly basis; utilized Google Analytics and Emailvision to monitor results.
• Managed Twitter and Facebook accounts and social media initiatives; maintained the editorial calendar.
• Composed and edited hotel overviews, insider destination guides, and articles: ensured online content was SEO-driven.
• Created content for brand partners and in-house marketing materials; booked luxury travel for tastemakers.

• Composed advertorials, features and produced and edited of the Harper Traveler magazine.
• Managed digital assets database, sourced imagery, and color corrected photos for company-wide marketing materials.
• Produced and maintained forms and documents for account executives as well as the publisher.
• Attended press checks and corresponded directly with printer regarding time-sensitive print projects effectively.

• Produced two regional magazines bi-weekly magazines. Communicated with remote editors and art director efficiently.
• Sourced and color corrected photos and designed ads.
• Designed front-of-book and back-of-book editorial pages according to house style of the publication.

• Created collateral packaging and display graphics for national accounts such as: Disney, Mattel, and Warner Bros.
• Researched fashion trends and pitched and executed new ideas for packaging, marketing, and product development.
• Wrote and edited distinctive copy for marketing materials.

• Composed 80 percent of the editorial content of this consumer magazine directed at a health-conscious audience.
• Organized photo shoots, conducted interviews and chose cover stories and departmental topics.
• Copy edited entire publication each month with publisher. Consulted on advertising, editorial design, and served as photo editor.

• Answered phones, managed mail, made travel arrangements and directed office traffic efficiently.
• Organized the SafeSend program, a banking tool for sending funds to Mexico, and monitored results.
• Aided in the implementation of marketing campaigns by designing signage and writing copy.