Katie Moore

-Direct, co-create and manage the creative output for the “Movement//Wellness” brand platforms, with a focus on their consumer base.
-Work closely with Design, Development, Marketing and Sales to establish and drive key strategies, concepts and projects.
-Improve design processes across brands and find efficiencies within each, maximizing team’s efforts

Product:
-Connected innovation, product, and consumer by creating compelling concepts that drive the brand forward, growing into white spaces like “Contemporary Comfort” and Attainable Sustainability.
-Move 100% of our line to have at least some sustainable components, 10% fully sustainable, within 12 months (diverting over 12 million plastic bottles, saving over 200k gallons of water, and planting over 20k trees with Trees for the Future to offset carbon emissions)
-Collaborate closely with development teams to continue to push our comfort technology—
showing gains in our Channel Signal score, up to 4.37 from 4.09 LY
-Established product menus for each tier of business creating standards within each. Assuring the team is clear on building the product to hit price has helped grow our margin 2.3% in 2018.
Marketing:
-Evolved our creative from models to real people, bringing a story to life with the Pursue Your Passion campaign--relating to a younger demographic shifted 60% of our consumers to be under the age of 44.
-Creating and evolving the tone and voice for the brand from product to consumer.
Collaborations:
-Partnered directly with brands like Kate Spade and retailers like Urban Outfitters to help acquire and facilitate successful halo collaborations, as well: Athleta, J Crew, and Anthropologie.
-Closely connected with Pursue Your Passion real people with our product, authentically bringing their visions to life—Mvstermind and sustainable apparel brand: Hackwith Design House.
Sales:
-NPD= Wo’s Fashion ranked #18 YTD vs #62 Jan’16
-Revenue +37.1% YOY and AUR +6% YOY

• Establish the theme/mood for each season, and work closely with design, marketing, and sales teams to ensure the vision is brought to life....all the way through to the consumer.
• Partner with internal and external key players to define a brand message and strategy.
• Collaborate on the design of brand collateral including web site, logos, promotional emails, boxes, and art directing bi-yearly produced photo shoots.
• Present product and brand identity to key retailers, news outlets, and industry publications.

-Responsible for designing Women's sport fashion and athletic footwear for three tiers of distribution (mass, mid-tier, high-end).
-Coordinate inspiration trips for entire design team, then collaborate on findings to develop trend videos to present to management.
-Establish color and material palettes, including designing unique prints and fabrications
-Assist in product photo shoots, as well as provide product photography.
-Mentor design team to promote brand message and create cost effective, commercial footwear.
-Responsible for coordinating seasonal sales meetings, this includes conceptualizing a theme, location, and finalizing details.

I was responsible for designing all Women's and children's athletic product (mostly for Payless under Champion and Airwalk).
Under direction of product director, planned, designed, and developed the Fergie and Fergalicious athletic lines.
Worked on Children's licensed footwear: Mickey Mouse Clubhouse, Winnie the Pooh, Barbie, and iCarly

I was responsible for planning, designing, developing,and presenting all Men's, Women's, and Children's athletic for Payless.

Designed footwear concepts and digitally rendered color ups for all divisions (this included casual and athletic children's, men's, women's, and slippers).