The goal of the Society of Interventional Radiology (SIR) and SIRF website redesign was to serve as an essential resource for IR practitioners, influencers and patients — and a vital source of information about the specialty and its role in the evolving medical landscape.
The society’s new brand is embodied in its brand pillars—agile, innovative, collaborative, confident, and patient-driven—which together define how the organization wanted to work and be seen in the world. The tone and feel of the newly redesigned site reflects the new brand and the society’s belief in the limitless potential of the medical specialty it represents. It evokes a clean, contemporary look through which both SIR and SIR Foundation can communicate the powerful story of IR.
