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Art Director /Freelance Illustrator-Designer
Kelley Willaredt
Kansas City, MO
Available Now
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About
Born and raised in the Rocky Mountains of Colorful Colorado, I currently reside in the middle of the Midwest-Kansas City. I am illustrator, Art Director and Barre teacher who enjoys passing the time making jewelry or spending time with my BFF Frank who is my rescued Pit Bull. My work has appeared in both Print and American Illustration, and possibly on your shirts, undies and in your pocket. Past Clients include, Hanes Inc, Champion, Pottery Barn Teen, Hallmark Cards Inc, Gama-Go, Nickelodeon Magazine, just to name a few, Cheers!
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Education
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n/a Film Editing/VideoNorthwest Film Center Portland1994 - 1996
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N/A Illustration/DesignKansas City Art Institute1992 - 1994
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Experience
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Studio Art Director GiftsHallmark Cards IncAug 2025 - Present (10 months)Studio Art Director for Hallmark Gold Crown Gifts- Art direct and manage a small staff of designers who create a wide range of gift product for a collectors market, as well as product for their everyday life. I work in both Licensed and non licensed product with a range of soft and hard goods, including books. I also design collections when needed and manage freelance.
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Studio Art Director Keepsakes OrnamentsKansas City, MOMay 2023 - Jul 2025 (2 years 2 months)Studio Art Director for Hallmark Ornaments- I art direct and manage a small staff of designers who create Keepsake ornaments for a collectors market. I work in both Licensed and non licensed product and when needed, I'm not afraid to jump in and sketch out concepts and help guide sculpts and innovation.
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Studio Art Director OrnamentsKansas City, MOOct 2020 - May 2023 (2 years 7 months)Studio Art Director for Hallmark Ornaments- Art direct and manage a small staff of designers who create ornaments not only for Gold Crown stores but also for lines in Walmart, Target and other key Vendors. I work in both Licensed and non licensed product and when needed, I'm not afraid to jump in and sketch out concepts and help guide sculpts and innovation.
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Studio Art Director GiftsKansas City, MOJun 2018 - Oct 2020 (2 years 4 months)Art Director and product design Manager of all Licensed Product for the Gold Crown division- I manage, design and art direct the licensed portion of our gold crown stores. Including licenses such as Star wars, Disney, Marvel, Peanuts, and Harry Potter.
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Senior Designer/ illustratorKansas City, MOJan 2015 - Jun 2018 (3 years 5 months)Lead designer for Hallmark Gold crown licensed and non licensed product. Executed many formats for our gifts line including, hard and soft goods, gear, tabletop, sentiments and many more. Designed whole programs for licenses such as, Disney, and Barbie, as well as Hallmark Baby goods.
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Senior Designer/ illustratorLenexa, KSJun 2014 - Jan 2015 (7 months)Lead designer/ illustrator for Hanes Brand Inc. Creating graphics for many of their soft goods lines such as Champion, C9 for Target and Walmart.
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Senior Designer/ illustratorSan Francisco, CAJan 2011 - Jun 2013 (2 years 5 months)Key designer for wall decor, including: art, shelving, mirrors, calendars, decals and murals. Also utilized as illustrator and hand lettering artist for above listed wall decor as well as for textiles such as pillows, duvets and tapestries. Well versed in working with overseas vendors, creation of specs, color strike off’s etc.
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Awards
Featured in American Illustration and Print
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Industries
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Skills
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On Coroflot@kwillaredt, member since 2012
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